SEO checklist
by d an

1. Technical
1.1. Competitors analysis
1.2. Doublicate page cleaning
1.3. Robots.txt
1.4. Canonization
1.5. Site structure
1.6. Speed tests, html analysis
1.7. Mobile-friendly optimization
1.8. Google analytics + webmaster tools
2. Foundational
2.1. Keyword research
2.2. Analytics
2.3. Semantic core
2.3.1. General
2.3.2. Landing
2.3.3. Content landing