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Business Development - Local Direct Sales Marketing Campaign by Mind Map: Business Development -
 Local Direct Sales
Marketing Campaign
5.0 stars - 1 reviews range from 0 to 5

Business Development - Local Direct Sales Marketing Campaign

Step By Step Guide

Open Document

Click Link To View & Edit Spreadsheet, sd, <--Open Google Doc Here, Important Fields, Company Name, Address, City, State, Zip, Phone, Website, First Names, Last Name, Email, Please fill in all fields, accuracy and punctuation is important

Pick Local Directory

(See Local Directory Branch/Node) - Click link next to local directory to view list of local companies, The directory with the lower number is more important than a higher number.

Research Company

Less than 5 Minutes - SNIFF TEST

Do they have a website?

Do they fit 60% of the target company profile? (see project goals node)

Do you have key data points?, Owner or persons name?, Phone number?, Email address or website contact form?

Can you tell what they do in 10 seconds or less?, What service or product do the sell?, Do they have a call to action or persuasive purposes?, Call now, Fill in form, sign up, etc.

Document the company in Google Doc spread sheet.

Fill in all fields with accuracy

Send (person at company) a personalized email. (see example email scripts)

Feeling Aggressive - Cold Call Company - See Cold Call Script, <--I will place three scripts here

See FAQ, Ask Questions, Ask Any Questions Here

Resources, Tips, & Tricks

Google Search - Savvy Googler keyword, Example: manhattan beach, The Google search will only search the Twitter website and the keyword manhattan beach, Example: "batman DVD", This Google search will only search and show results for batman dvds

"long keyword phrase", Searches the exact pharse

allintitle: keyword, Example - allintitle: manhattan beach, This Google search will return all pages that have the keyword manhattan beach in the meta title. Note: put space after allintitle: command and you can put keyword in quotes.

Phone Number Lookup

bphonebook: search business listings rphonebook: search residential listings phonebook: search all phone listings

Project Goals

Generate Sales Leads

3 Forms of Conversion/Success

Email response or inquire from prospect

Phone call from prospect

Visit to our website - newsletter sign up or social media follow

Build Local Database

10 Mile Radius of 90266

(See Target Market Branch/Node)

Target Market

Local Business

5-50 Employees

1 Million - 50 Million Total Sales

Target Company Profile, Best, Lawyers, Plumbers, Locksmiths,, Chiropractors, All Types Doctors, Spas, Salons, Manufacturing, Dentists, Restaurants, Construction, Marketing, Advertising, Webdesign, Print, PR, Consulting, OK, eCommerce, Boutique Retail Stores,, Not Great, Real Estate Agents, Car Dealers, Multi-Level Marketing, Big Franchise (Household Names) Companies, Small One Person Company, Company Without Website/Web Presence

Local Business Directory


Manhattan Beach,

Redondo Beach,

Hermosa Beach,

Civic Couch

BNI - Business Networking International

Beach Cities Professionals BNI,

South Bay BNI,

Coastal Business Alliance BNI,

Pipeline BNI,

Long Beach BNI Groups, Abundance BNI,, Extra Mile BNI,, BNI Playmakers,, High Trust BNI,, Long Beach Referral Exchange BNI,, Peak Performers BNI,, Power Group 100 BNI,, Super Stars BNI,

Gone Local

Manhattan Beach,

El Segundo,

Redondo Beach,

Chamber of Commerce

Manhattan Beach CofC,

Hermosa Beach CofC,

El Segundo CofC,, Look at business directory.

Redondo Beach CofC,

Venice Beach CofC,

Inglewood CofC,

LAX Coastal Area CofC,

Torrance CofC,

Social Media Search

Twitter, Companies in Manhattan Beach, 90266

LinkedIn, Advanced Search 10 Mile Radius of 90266

Merchant Circle,

Local Off Networking Group

Torrance Referral Group,

South Bay Leads,

South Bay Business Networking Group,


Ben Ferguson - Patch

Ryan - My Web Design Source

Brad - Civic Couch

Frequently Asked Questions

Ask A Question & I Will Post It Here

Q. What email address do I send from?

WSI will provide email configurations.