generic-website.com

1. Link Strategy

1.1. College Classifieds

1.2. Paid Directories

1.2.1. Yahoo Directory

1.2.2. Best of the Web

1.2.3. JoeAnt

1.3. Social Directories

1.3.1. Technorati

1.3.2. del.icio.us

1.3.3. Wikipedia

1.3.4. DMOZ

1.3.5. Squidoo

1.4. Newsvine Stories

1.5. Real estate bloggers (tied to real estate directory)

2. New Site Content

2.1. Real estate directory

2.2. Community directory

2.3. Landing Pages

2.3.1. State Specific

2.3.2. Location Specific (ie: Williamsburg, VA)

2.3.3. Community Types (ie: golf, etc.)

2.4. Community Blogs

3. Site Changes

3.1. Registration pages (move form above fold)

3.2. Registration links change to red

3.3. Remove flash header from interior pages

4. PR