Summit at the Pier Social Media Marketing Idea's
by Rebecca Kerswell
1. SPONSORS
1.1. CONTESTS: Provide giveaway items that will engage students
1.2. GOAL: Looking for social media shares
1.3. REACH: Creating Ripl posts that showcase the sponsor, tagging them in the posts
1.4. ENGAGEMENT:
1.5. PROMOTION: Include a 'Call for Sponsors' at the end of the video - always include IIM logo
2. PARENTS
2.1. GOAL: Register your child
2.2. ENGAGEMENT: Motivate parents through pricing > Early Bird Deadlines
2.3. REACH: Facebook & Instagram ADVERTISEMENTS
2.3.1. Use Ripl to create video ads
2.3.2. If budget is LOW, consider combining ad with a 'Like & Share' giveaway to expand reach
3. PAID SOCIAL ADVERTISEMENTS
3.1. FACEBOOK AND INSTAGRAM
4. CONVERSIONS
4.1. NEWSLETTER SUBSCRIPTIONS
4.1.1. Audience: Teachers
4.1.2. Purpose: To promote next year's events
4.2. TICKET PURCHASES
4.2.1. Audience: Teachers & Parents
4.2.2. Purpose: Make event happen
4.3. BLOG/ARTICLE SUBMISSIONS
4.3.1. Audience: Students
4.3.2. Purpose: To engage audience
4.4. CONTEST ENTREES
4.4.1. Audience: Students
4.4.2. Purpose: To expand reach/awareness about event
4.5. SOCIAL MEDIA LIKES & FOLLOWS
4.5.1. Audience: Teachers & Students
4.5.2. Purpose: To showcase reach & popularity of event, to engage, educate, and promote event
4.6. SPONSOR SIGN-UPS
4.6.1. Audience: Vancouver Island business - which industry?
4.6.2. Purpose: To make event work, to contest prizes, to promote and reach, to add legitimacy to event