Summit at the Pier Social Media Marketing Idea's

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Summit at the Pier Social Media Marketing Idea's by Mind Map: Summit at the Pier Social Media Marketing Idea's

1. TEACHERS

1.1. GOAL: Register your class

1.2. ENGAGEMENT: Contests to engage their classroom/students - Students can submit articles written in class and the winners will be showcased on Summit website and social media - student will also win Summit Swag

1.3. NEWSLETTER: A teacher is a customer for life, get them to signup for the newsletter to stay informed on Summit news, announcements, promotions, giveaways, ways to engage classroom, etc.

2. STUDENTS

2.1. GOAL: Like & Follow Summit on Social Media - Get them to share posts to reach other students

2.2. REACH: Use contests, classroom blog submissions, to reach students

2.3. ENGAGEMENT: Run weekly or bi-weekly contests giving away cool items that students can do over the summer or on the weekend with their friends

3. SPONSORS

3.1. CONTESTS: Provide giveaway items that will engage students

3.2. GOAL: Looking for social media shares

3.3. REACH: Creating Ripl posts that showcase the sponsor, tagging them in the posts

3.4. ENGAGEMENT:

3.5. PROMOTION: Include a 'Call for Sponsors' at the end of the video - always include IIM logo

4. PARENTS

4.1. GOAL: Register your child

4.2. ENGAGEMENT: Motivate parents through pricing > Early Bird Deadlines

4.3. REACH: Facebook & Instagram ADVERTISEMENTS

4.3.1. Use Ripl to create video ads

4.3.2. If budget is LOW, consider combining ad with a 'Like & Share' giveaway to expand reach

5. PAID SOCIAL ADVERTISEMENTS

5.1. FACEBOOK AND INSTAGRAM

6. CONVERSIONS

6.1. NEWSLETTER SUBSCRIPTIONS

6.1.1. Audience: Teachers

6.1.2. Purpose: To promote next year's events

6.2. TICKET PURCHASES

6.2.1. Audience: Teachers & Parents

6.2.2. Purpose: Make event happen

6.3. BLOG/ARTICLE SUBMISSIONS

6.3.1. Audience: Students

6.3.2. Purpose: To engage audience

6.4. CONTEST ENTREES

6.4.1. Audience: Students

6.4.2. Purpose: To expand reach/awareness about event

6.5. SOCIAL MEDIA LIKES & FOLLOWS

6.5.1. Audience: Teachers & Students

6.5.2. Purpose: To showcase reach & popularity of event, to engage, educate, and promote event

6.6. SPONSOR SIGN-UPS

6.6.1. Audience: Vancouver Island business - which industry?

6.6.2. Purpose: To make event work, to contest prizes, to promote and reach, to add legitimacy to event