Website Planning (in a nutshell)

1. Audience

1.1. Demographic

1.2. Psychographic

1.3. Technographic

1.4. Behavior

1.5. Gathering Points

2. Goal

2.1. Sell your own products

2.2. Sell your own services

2.3. Grow your visibility

2.4. Sell third party products

2.5. Create membership site

3. Your Opportunity

3.1. Products

3.2. Partner

3.3. Audiences

3.4. Authority

4. Niche

4.1. Level of engagement

4.2. Competition

4.3. Profitability

4.4. Interest

4.5. Expertise

5. Branding

5.1. Content

5.2. Personality

5.3. Positioning

6. Your Offer

6.1. Features

6.2. Benefits

6.3. Uniqueness

6.4. So What?