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You 2.0 by Mind Map: You 2.0

1. You the Brand

1.1. Your Influence

1.1.1. StoryMaker vs StoryTeller

1.1.1.1. Storymakers create their stories intentionally with the intent to share with others so they can learn by example

1.1.1.1.1. Accomplishment

1.1.1.1.2. Goals / Plans

1.1.1.1.3. Probalbe

1.1.1.2. Storytellers notice something happened and think other might enjoy or learn from this example

1.1.1.2.1. Activity

1.1.1.2.2. Dreams / Wishes

1.1.1.2.3. Chance

1.1.1.3. Quote "Chance favors the prepared" - Louis Pasteur?

1.1.2. Goals

1.1.2.1. Activity vs Accomplishment

1.1.2.1.1. Doing anything is not the same and doing something - especially if it doesn't helps you achieve a goal.

1.1.2.1.2. People allow life to happen to them rather then making something happen in their life

1.1.2.2. Visualize the End First

1.1.2.2.1. Have your party first (Assumptive Goal Setting)

1.1.2.2.2. List the accomplishments you will perform before they actually occur

1.1.2.2.3. Identify the obstacles before you begin and makes plans to eliminate them

1.1.2.2.4. List past accomplishments as below the bar

1.1.3. You Are The Same Person

1.1.3.1. I'm not talking about reinvention

1.1.3.2. I'm talking about you recogizing your role and impact

1.1.3.2.1. Technology has leveled the playing field

1.1.3.2.2. Your sphere of influence is now exponential rather then linear

2. Skills / Talents / Abilities

3. The Competition

3.1. Marketing Warfare: Strategic Squares

4. BLOG Outline

4.1. Opening Paragraph

4.1.1. Why I'm writing this

4.2. Storyteller vs Storymaker

4.2.1. Duct Tape Marketing Podcast

4.2.2. Authors interviewed

4.2.3. Manager Tools Podcast

4.2.4. Assumptive Goal Setting

4.3. You are a Brand

4.3.1. Hames: No Brand from just digital

4.3.2. Brands don't just happen

4.3.3. Lot's of work to create brands

4.3.4. Lot's of work to keep them strong

4.4. Same Person / New Canvas

4.4.1. You Are The Same Person

4.4.1.1. I'm not talking about reinvention

4.4.1.2. I'm talking about you recogizing your role and impact

4.4.1.2.1. Technology has leveled the playing field

4.4.1.2.2. Your sphere of influence is now exponential rather then linear

4.5. Thought Provoking Quotes

4.5.1. Frankl Quote p44

4.5.2. da Vinci Quote p39

4.5.3. Godin: Great Quote

4.6. Application

4.6.1. Work

4.6.2. Sports

4.6.3. Social

4.6.4. Self

5. References

5.1. Podcast

5.1.1. Ducttapemarkeing: Content Rules

5.1.2. Manager Tools: Assumptive Goal Setting

5.2. BLOG

5.2.1. Brogan's "Improve Your Influence

5.2.2. Hames: Social Media Behavior

5.2.3. Hames: No Brand - just digital

5.2.4. Godin: What are you working on?

5.2.4.1. Great Quote

5.3. Books

5.3.1. "48 Days to the Work You Love" - Dan Miller

5.3.1.1. Frankl Quote p44

5.3.1.2. da Vinci Quote p39

5.3.2. "See You at the Top" - Zig Ziglar