Email Marketing - MindMap

1. MOFU

1.1. Free Trials

1.2. Free Shipping

1.3. Testimonials

1.4. More Information

2. Software

2.1. ESP

2.1.1. MailChimp

2.1.2. Aweber

2.1.3. GetResponse

2.2. Server

2.2.1. Sendy

3. Metrics/ROI

3.1. Open Rate

3.2. Size of your list

3.3. CTR

3.4. Bounce Rate

3.5. Unsubscribed

4. Grow Your List

4.1. Subscribed/Opt-in Email

4.2. List Building Quickly

4.3. Bulk Email

4.4. Can-Spam

4.5. Renting - Solo Ads

5. Landing Page

5.1. Visitor Lands On

5.2. Relevant Landing Page

5.3. CTA

6. Spam Filter

6.1. Contents of your email + IP sddress

7. Personalization

8. The Money Is In The List

9. Own This Traffic

10. TOFU

10.1. Introduction Series

10.2. Incentive/Bribing With Value

11. BOFU

12. Rule Of Thumb!

12.1. Subscriber will avg a $1/per month in revenue

13. Affiliate Marketing

13.1. Commission

13.2. Recommend

14. Email Marketing Win With Re-targeting

15. Split Testing

15.1. A/B Testing -

16. Marketing Automation

16.1. Trigger Events

16.2. Remind People

16.3. Personalize