1. Time
2. Commodity of Kings
2.1. Information and communication
3. How to Run your brain
3.1. To change how we represent things
3.1.1. SO that
3.1.1.1. We feel empowered
3.1.1.2. We do the right kinds of behavior
3.2. 2 things to change about our internal representations
3.2.1. WHAT we represent
3.2.2. How we represent
3.3. Modalities
3.3.1. Visual
3.3.1.1. SUb-modalities
3.3.1.1.1. Movie/still
3.3.1.1.2. Color/ B&W
3.3.1.1.3. Brightness
3.3.1.1.4. Size
3.3.1.1.5. Self in picture
3.3.2. Auditory
3.3.2.1. Sub-modalities
3.3.2.1.1. Volume
3.3.2.1.2. Tempo
3.3.2.1.3. Tonality
3.3.2.1.4. Pauses
3.3.3. Kinesthetic
3.3.3.1. Temperature
3.3.3.2. Texture
3.3.3.3. Pressure
3.3.3.4. Density
3.4. By changing sub-modalities we can radically change our exeprience
3.5. Exercise
3.5.1. Think of a pleasant memory
3.5.1.1. Close your eyes. Relax
3.5.1.2. Picture it in detail
3.5.1.3. Make it brighter
3.5.1.4. Bring it closer
3.5.1.5. Make it louder
3.5.1.6. Make it warmer
3.5.1.7. Make it softer
3.6. Changing these sub-modalities can change how you feel about anything
3.6.1. Our kingdom is our brain and we can run ours properly if we take control of how we represent what we experience
3.7. There is More - Page 93
4. Syntax of success
4.1. The way we order our actions
5. How to Elicit someone's strategy
6. Ultimate Success Formula
6.1. 11. What do you want?
6.1.1. We need to provide a very clearly defined target to our mind or it won't get there
6.1.2. Finger Exercise
6.1.2.1. Part 1
6.1.2.1.1. Stand up w/ feet slightly apart
6.1.2.1.2. Bring both arms straight forward
6.1.2.1.3. Now turn to your left
6.1.2.1.4. Take not of where you stop
6.1.2.2. Part 2
6.1.2.2.1. Now come back facing forward
6.1.2.2.2. close your eyes
6.1.2.2.3. Picture yourself turning left turning much farther
6.1.2.3. Part 3
6.1.2.3.1. Open your eyes
6.1.2.3.2. Repeat part 1
6.1.2.3.3. What did you observe?
6.1.3. Process
6.1.3.1. 1. Make an inventory of your dreams
6.1.3.2. 2. Estimate when you expect to reach those outcomes
6.1.3.3. 3. Pick out the 4 most important goals for the year
6.1.3.3.1. For each - write down why you want to accomplish it
6.1.3.4. 4. Review them against 5 rules
6.1.3.4.1. 1. Positive
6.1.3.4.2. Specific
6.1.3.4.3. 3. Have an evidence procedure
6.1.3.4.4. 4. It should be under your control and not dependent on changing others
6.1.3.4.5. 5. It is ecologically sound and desirable
6.1.3.5. 5. Make a list of the important resources you already have at your disposal
6.1.3.6. 6. Focus in on times when you used some of those resources most skillyfully
6.1.3.7. 7. Describe the kind of person you would have to be to attain your goals
6.1.3.8. 8. What prevents you from having the things you desire - right now?
6.1.3.9. 9. Create a draft step-by-step plan to go after these goals
6.1.3.10. 10. Come up with solid models
6.1.3.11. 11. Design your perfect day
6.1.3.12. 12. Design your perfect environment
6.2. 12. Power of Precision
6.2.1. communicate clearly
6.3. 13. Magic Of Rapport
6.3.1. Pacing
6.3.2. Leading
6.4. 14. Distinctions of Excellence - Meta Programs
6.4.1. Metaprograms
6.4.1.1. Moving towards or away from something
6.4.1.2. Metaprogram =
6.4.1.2.1. How someone processes information
6.4.1.3. External and Internal Frames of Reference
6.4.1.4. Whats in it for me compared to what can be done for me and others
6.4.1.5. Matchers and Mismatchers
6.4.1.5.1. Matchers find sameness
6.4.1.5.2. Mismatches find differences
6.4.1.6. Possibility v/s Necessity
6.4.1.7. Independent v/s Co-operative
6.5. 15. How to handle resistance and solve problems
6.6. 16. Reframing - The Power of Perspective
6.6.1. What is reframing?
6.6.1.1. Changing the frame of reference to perceive an experience
6.6.2. 2 kinds of reframing
6.6.2.1. Content
6.6.2.1.1. Taking the exact same situation and changing what it means
6.6.2.2. Context
6.6.2.2.1. Taking an experience that feels bad and showing how it could be a great advantage in another context
6.6.2.2.2. Entrepreneurs do it best
6.6.3. Think of 3 different things that are your biggest challenges in life right now
6.6.3.1. Reframe each of these situations
6.6.3.2. Story of Tom Watson - founder of IBM
6.6.3.2.1. One of his employees made a mistake that cost the company 10 million dollars
6.6.3.2.2. Tom watson says"We just spent $10 million on educating you. we can't let you leave"!
6.7. 17. Anchoring yourself to success
6.7.1. Firewalk
6.7.1.1. Anchored powerful state before we even walked to the fire
6.7.1.2. It is not easy to generate state at a moment's notice unless you have programmed them into your system before.
6.7.1.2.1. You want to program a bunch of resourceful states into your nervous system - so that you can access them on command - any time!
6.7.2. 3 STEPS
6.7.2.1. 1. Put the person in the state which they wish to anchor
6.7.2.1.1. They can remember the state from a past experience
6.7.2.1.2. They can visualize a future experience
6.7.2.2. 2. Get them to experience the peak
6.7.2.2.1. They must Feel the feelings
6.7.2.3. 3. Consistently provide a specific, unique stimulus as the person experiences the PEAK of that state
6.7.2.3.1. Specific Words
6.7.2.3.2. Specific Sounds
6.7.2.3.3. Specific Kinesthetic
6.7.3. Keys
6.7.3.1. 1. Intensity of state
6.7.3.1.1. Absolute intensity is KEY
6.7.3.2. 2. Timing it with the Peak experience
6.7.3.3. 3. Uniqueness of stimulus
6.7.3.4. 4. Replication of stimulus
6.7.3.4.1. Replicate it exactly
6.7.4. Identify 5 key states you would like to have access to on command
6.7.4.1. Create Anchors for these states
6.7.4.1.1. Apply the above 3 steps
6.7.4.2. The more you repeat the 3 steps for creating the anchors, the more powerful the anchors become
6.7.4.2.1. over days/weeks/months
6.7.4.3. Intensity of state and repetition are key
6.8. 5 Keys to Wealth
6.8.1. 1. Develop the ability to Handle frustration
6.8.1.1. The key to success = Massive Frustration
6.8.1.2. 2 kinds of people
6.8.1.2.1. Those have handled frustration
6.8.1.2.2. Those who wished they had
6.8.1.3. Any great success story
6.8.1.3.1. Full of frustrations all along
6.8.1.4. If you don't have much money
6.8.1.4.1. You are not handling much frustration
6.8.1.5. Elon Musk
6.8.1.5.1. A very very high pain threshold
6.8.2. 3. Develop the ability to handle rejection
6.8.2.1. What's the difference between a sales person making $25K v/s another sales person making $100K
6.8.2.1.1. Their ability to handle rejection
6.8.2.1.2. The best salespeople are the ones who are rejected the most
6.8.2.2. Don't fear the word NO
6.8.2.2.1. It is just a 2 letter word
6.8.2.2.2. The word has no power
6.8.2.2.3. It cant cut your skin or harm you
6.8.2.3. There is no real success without rejection
6.8.3. 4. Learn to handle financial pressure
6.8.3.1. The greatest entrepreneurial success stories are a result of being able to handle financial pressure during the darkest hours
6.8.3.1.1. Almost bankrupt
6.8.3.1.2. Almost out of money
6.8.3.1.3. Still trying to figure it out
6.8.3.1.4. Elon Musk
6.8.4. 5. Never be complacent
6.8.4.1. Complacency is death
6.8.4.2. What happens when we get too comfortable?
6.8.4.2.1. We stop growing
6.8.4.2.2. We stop working
6.8.4.2.3. We stop adding value to society
6.8.4.3. Don't hang around people who are complacent
6.8.4.3.1. Don't start thinking you are doing well because of the people around you
6.8.5. 2. Give more than you receive
6.9. Values
6.9.1. What are values
6.9.1.1. Your own private and personal beliefs about what is most important to you
6.9.1.2. Things we need to move towards
6.9.1.2.1. Otherwise we feel unfulfilled
6.9.2. List out your 5 most important values
6.9.3. Now evaluate if your values are being fulfilled
6.9.3.1. How will you know if your values are being met?
6.9.3.2. What has to happen for you to know that your values are being fulfilled
6.9.3.2.1. Is it a long term goal 10 years out?
6.9.3.2.2. Or is it something you do and that meets your values today?
6.9.3.3. Greatness
6.9.3.3.1. When my business is doing 10 million in revenue
6.9.3.3.2. When I do things that I previously put a limitation on myself
7. SMART Goals
7.1. S = specific
7.2. M = measureable
7.3. A = attractive
7.4. R = realistic
7.5. T = terminateable
8. Power of State
8.1. How I walked barefoot across a 10ft bed of burning Hot coal
8.1.1. And the 3 keys I used which you can use to handle any FEAR in life
8.2. All I did was
8.2.1. Summon my most powerful state
8.3. In order to explain how I did it
8.3.1. I need t explain the concept of state
8.4. What is state?
8.4.1. Examples
8.4.1.1. Confident
8.4.1.2. Nervous
8.4.1.3. Happy
8.4.1.4. Excited
8.4.1.5. Discouraged
8.4.1.6. Anxious
8.4.2. Sum total of the Complete experience we are having in the moment
8.4.2.1. Sum total of ALL the neurological process happening inside us
8.5. Ultimate Key to success
8.5.1. Find a way to get yourself in the state that you want to be in - rather than the default state you are in right now
8.5.2. Most people just fall into states depending on external circumstances
8.5.2.1. The key is to be able to manage your state and get into the most appropriate state you need access to in that moment
8.6. Behavior
8.6.1. Our behavior is a result of the state we are in
8.6.1.1. To control our behaviors, we must control our state
8.6.2. All human behavior is a result of the state we are in
8.7. Successful People
8.7.1. Able to access their best state when they need it
8.7.2. Able to access the most powerful part of your brain on demand
8.8. To produce results
8.8.1. Put yourself in the right, empowered state
8.8.1.1. State empowers you to take right action
8.9. 2 ways to change state
8.9.1. Physiology
8.9.1.1. Posture
8.9.1.2. Breathing Pattern
8.9.1.3. Muscle Tension
8.9.1.4. Biochemistry
8.9.2. Internal Representation
8.9.2.1. Beliefs
8.9.2.2. Attitudes
8.9.2.3. Values
8.9.2.4. Past Experiences
8.9.2.5. 2 Keys
8.9.2.5.1. How and what we say in our minds
8.9.2.5.2. What and How we picture in our mind
8.10. Firewalk
9. Beliefs
9.1. 7 Empowering Beliefs
9.1.1. 1. Everything happens for a reason and purpose and it serves US
9.1.2. 2. There is no such thing as failure
9.1.2.1. Only Results
9.1.2.2. Successful people see "Outcomes" and "Results"
9.1.2.2.1. Not failures
9.1.2.2.2. They don't believe in it
9.1.2.3. We always succeed in getting results
9.1.2.4. Successful people
9.1.2.4.1. Its not that they do not fail
9.1.2.4.2. But they see it as an experience and not a failure
9.1.2.5. Reframe Failure to learning
9.1.2.5.1. Instead of dwelling on it - LEARN from it
9.1.2.6. Story of Abraham Lincoln
9.1.2.6.1. Read it from the book
9.1.2.7. Homework
9.1.2.7.1. Identify the top 5 failures in your life.
9.1.2.7.2. What did you learn from the experience
9.1.2.7.3. Probably the most valuable lessons
9.1.2.8. John Sonmez - Simpleprogrammer.com
9.1.2.8.1. Had a massive issue during a product launch - which for most people would have been a failure
9.1.2.8.2. He asked himself: What's the positive in this situation
9.1.2.9. Apollo mission to the moon - The rocket was off track 99% of the time
9.1.2.9.1. Constantly course correcting
9.1.3. 3. Whatever happens, take responsibility
9.1.3.1. I am at cause, Not effect
9.1.3.1.1. I am not at the mercy of circumstances
9.1.3.2. Those who take responsibility are in power
9.1.3.3. Those who do not take responsibility are disempowered
9.1.3.4. Become a soverign Man
9.1.4. 4. Its not necessary to understand everything to be able to use everything
9.1.5. 5. People are your greatest resource
9.1.6. 6. Work is play
9.1.6.1. Do you know anyone who has achieved massive success by doing what they hate
9.1.6.2. Mark Twain
9.1.6.2.1. "The secret to success is to make your vocation your vacation"
9.1.7. 7. There is no success without commitment
9.1.7.1. There is no great success without great commitment
9.1.7.2. WIT
9.1.7.2.1. Whatever it Takes
9.1.7.3. Successful ones are not
9.1.7.3.1. The brightest
9.1.7.3.2. Smartest
9.1.7.3.3. Fastest
9.1.7.3.4. Most talented
9.1.7.3.5. Larry Bird
10. Physiology
10.1. Physiology = The most powerful tool for instantly changing your state
10.2. "Act As If" really holds true
10.2.1. Old saying
10.2.1.1. "If you would be powerful, pretend to be powerful"
10.3. What is the physiology of a depressed person?
10.3.1. Shrunken, slow, shallow breaths etc
10.4. If you dont know how to do something
10.4.1. Act as if you do know how to do it
10.4.2. Just by "Acting as If" you will figure it out
10.5. The fastest way to change your state is = Your Physiology
10.5.1. Look Up
10.5.2. Shoulders back
10.5.3. Chest Out
10.5.4. Stand Tall
10.5.5. Feet Wide
10.5.6. When you mirror someone's physiology, you will feel exactly how they are feeling
10.5.6.1. You will go into the same state