Entrepreneurial Creativity and Innovation

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Entrepreneurial Creativity and Innovation by Mind Map: Entrepreneurial Creativity and Innovation

1. Creativity and Innovation

1.1. to be more competitive

1.2. increase profitability

1.3. improve market share

1.4. offer quality products, better service delivery

2. Personal Creativity

2.1. ability to identify

2.2. creative style

2.3. inclination

2.4. assess

2.5. develop new ideas and concepts

3. Group Creativity

3.1. through the discussion of cross-functional team

3.2. provide better interface between departments

3.3. improve effectiveness and efficieny

4. Innovation for entrepreneurs

4.1. unexpected events or occurence

4.2. new-knowledge concept

4.3. process needs

4.4. changes of demographics

5. Contextual Creativity

5.1. internal and external context

5.2. process, tools work method, lay out, structures, strategy, conceptt, environment, etc.

6. Creativity Techniques

6.1. problem reversal

6.2. forced analogy

6.3. brainstorming

6.4. lateral thinking

6.5. attribute listings

6.6. mind mapping

7. Components of Creativity

7.1. knowledge

7.2. motivation

7.3. creative thinking skills

8. Sources of new ideas

8.1. consumers

8.2. distribution channels

8.3. government

8.4. existing products and services