Key elements for Social Networking Websites

Given the enormous success of Facebook, Groupon, and other social platforms what are the key elements that drive website traffic as defined by the collective wisdom of contributers to this Map.

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Key elements for Social Networking Websites by Mind Map: Key elements for  Social Networking Websites

1. Content Rich

1.1. Relevant timely data

1.2. Thought provoking

1.3. Continuous Updates

1.4. More Apps

1.5. Facebook Vault

2. Absoultely Intuitive

2.1. Easy to use

2.2. Easy Privacy Settings

3. Bilateral Engagement

3.1. feedback loop

4. Value Proposition

4.1. Cool factor

4.2. fulfill a need

4.3. Social Utility