1. Vision
1.1. Start
1.1.1. Develop a MVP (minimum viable product)
1.1.2. Keep on Updating
1.1.2.1. Vision
1.1.2.2. Strategies
1.1.2.3. Ask yourself that are you making some progress?
1.1.2.4. Product
1.2. Learn
1.2.1. Validated Learning
1.2.1.1. "Rigorous method of demonstrating progress when one embedded in the soil of maximum uncertainty."
1.2.2. Talk to Customer
1.2.3. Value over waste
1.3. Experiment
1.3.1. "Every startup are grand Experiment"
1.3.2. Always start with a hypothesis
1.3.3. To achieve long term goals, take actions immediately
1.3.4. Break the experiments in many small components
1.3.5. Think big, start small
1.3.6. Ask yourself some Questions?
1.3.6.1. Do customer knows that they have a problem and you are trying to solve?
1.3.6.2. if there is a solution, would they buy it?
1.3.6.3. would they buy it from us?
1.3.6.4. Can we build the solution for that problem?
2. Validate Learning
2.1. What is Validate learning?
2.2. five steps For validate Learning
2.2.1. 1- Specify a goal
2.2.2. 2-Specify a metric that represent a goal
2.2.3. 3- Act to achieve a goal
2.2.4. 4- Analyze the metric
2.2.5. 5- Improve and try again
2.3. Backup the data collected from the real coustomers
3. Steer
3.1. Leap
3.1.1. Leap-of-faith assumption
3.1.2. Genchi Gembutsu
3.1.3. Customer archetype
3.2. Test
3.2.1. A minimum viable product helps enterpreneurs start the process of learning as quickly as possible
3.2.2. MVP rule
3.2.2.1. remove any feature, process or effort that does not contribute directly to the learning you seek
3.3. Measure
3.3.1. Innovation accounting
3.3.1.1. Use a MVP to establish real data on where the company is right now
3.3.1.2. startup must attempt to tune the engine from the baseline toward the ideal
3.3.1.3. based on data company reaches a decision point: Pivot or Preserve
3.3.2. the three components of effective metrics
3.3.2.1. actionable
3.3.2.1.1. it must show real
3.3.2.2. accessible
3.3.2.2.1. the metrics must be made accessible to the team
3.3.2.3. auditable
3.3.2.3.1. we need to be able to test the data by hand
4. Accelerate
4.1. Batch
4.1.1. Working in small batches
4.1.2. What do you need to learn
4.2. Grow
4.2.1. Sustainable Growth
4.2.1.1. New customers comes from the action of old customers
4.2.1.2. 1. Word of mouth
4.2.1.3. 2. Side effect of product usage
4.2.1.4. 3. Through funded advertising
4.2.1.5. 4. Through repeated purchase or use
4.2.2. Engines of Growth
4.2.2.1. 1. Sticky
4.2.2.1.1. Attract and retain customers for the long term
4.2.2.2. 2. Viral
4.2.2.2.1. Awareness of the product spreads rapidly from person to person
4.2.2.2.2. Growth happens automatically as a side effect of customers using the product
4.2.2.3. 3. Paid
4.2.2.3.1. Pay to recruit customers
4.2.2.3.2. Increase revenue from each customers
4.3. Adapt
4.3.1. Can you go too fast
4.3.2. The Five WHY'S
4.4. Innovate
4.4.1. Platform for experimentation