Online Mind Mapping and Brainstorming

Create your own awesome maps

Online Mind Mapping and Brainstorming

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account? Log In

How to build habit-forming products by Mind Map: How to build habit-forming
products
5.0 stars - 9 reviews range from 0 to 5

How to build habit-forming products

Nir Eyal, Author, "Hooked: How to Build Habit-Forming Products"

@nireyal

https://www.linkedin.com/in/nireyal

The Hook

Connect the user's problem to your problem with enough frequency to create a habit

The toothbrush test by Larry Page

Don't touch a product that won't be used as often as a toothbrush

Not every business needs to build a consumer habit

Only if your business model requires a consumer habit to bring people back should you use a hook

Eg. uncertainty about what I should do today, financial stress, work place foam

Steps of the Hook

Trigger

Tells the user what to do next

External triggers, "click here", "buy now", etc., it feels like magic when it has context, the closer together you can couple it with the internal trigger the more likely that external trigger will be responded to

Internal triggers, the information for what to do is stored as a memory inside the user's brain, eg. emotions, What is the internal trigger that brings your customer back?

Action

The simpleset behaviour done in the anticipation of a reward, scroll on pinterest, share on fb, click a button on google

Shorten the distance between the recognition of the need and the reward

Reward

The user gets what they came for

Variability, variable rewards, eg. in your Facebook feed, it feels like pulling on a slot machine

Not all products need or can include the variability, if the internal trigger is boredom variability works, in situations where the user needs to be in control variability is bad

Investment

The user puts something into the product in anticipation of future reward

Makes the product better and better with every use

1. Load the next trigger, eg. notification on user triggered action

2. Store value, Physical things lose value with use, Habit forming technology should appreciate with use by collecting data, content, followers, reputation

It's not the best product that wins, it's the product that can capture the monopoly of the mind

Full slides