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How to build habit-forming products by Mind Map: How to build habit-forming products
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How to build habit-forming products

Nir Eyal, Author, "Hooked: How to Build Habit-Forming Products"

@nireyal

https://www.linkedin.com/in/nireyal

The Hook

Connect the user's problem to your problem with enough frequency to create a habit

The toothbrush test by Larry Page

Not every business needs to build a consumer habit

Eg. uncertainty about what I should do today, financial stress, work place foam

Steps of the Hook

Trigger

Action

Reward

Investment

It's not the best product that wins, it's the product that can capture the monopoly of the mind

Full slides