Product Launch
by Raphaela Brandner
1. Support
1.1. Set up help desk on Zendesk
1.2. Train support staff
1.3. Create a user forum
1.4. Write scripts for tutorial videos
2. PR
2.1. Brainstorm press story
2.2. Identify key influencers
2.3. Invite influencers to test product
2.4. Send press release
3. Sales
3.1. Set up training program for sales reps
3.2. Create sales guide
3.3. Set revenue targets for launch period
4. Website
4.1. Create product video
4.2. Design pricing page
4.3. Design landing pages
4.4. Design homepage
5. Marketing
5.1. Create promotional material
5.2. Create social media launch campaign
5.3. Set up a blog