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Unbundled Pricing by Mind Map: Unbundled Pricing
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Unbundled Pricing

Product Unbundling

Multiple separate components

Each component priced based on WTP

Low base price for basic service

Examples

Airline baggage fee

Gas pump add-on for credit cards

News paper -per article pricing

Usage based/ Price Unbundling

Multiple usage units of the same Product/Service

Encourage adoption by appealing to low RP

Examples

BART tickets

Pay per use features