Creative Business Toolkit
This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work. http://piyn.net
1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.
2. Strategy
2.1. Strategy gives direction
2.1.1. "There must be a plan but the plan will change"
2.1.2. Long term business plans at based on guesses
2.1.3. Short term action plans are best
2.1.4. A clear roadmap ahead
2.1.5. Put some goals for no more than two years ahead then focus on 12 week cycles
2.2. Where?
2.2.1. In your wildest dreams
2.2.2. what country?
2.2.3. location?
2.2.4. What pace of life?
2.2.5. What do you see out of the window?
2.3. Why?
2.3.1. What motivates you?
2.3.1.1. Independence
2.3.1.2. Family
2.3.1.3. Money
2.3.1.4. Prestige
2.3.1.5. Fulfilment
2.4. When?
2.4.1. Set some milestone dates
2.5. How?
2.5.1. Key steps to achieve
2.5.2. How do you dig a hole?
2.5.3. Plan your approach
2.5.4. Strategy then tactics
2.5.5. Action Plan
2.5.5.1. Strategic
2.5.5.2. Money
2.5.5.3. Operations
2.5.5.4. Promotions
2.6. Gap Analysis
2.6.1. Where do you want to be?
2.6.2. Where are you now?
2.7. SWOT Analysis
2.8. SMART
2.8.1. Set Goals
2.8.2. Specific, Measurable, Achievable, Realistic , Timed
3. Self Publishing Tools
3.1. Music
3.1.1. CD Baby
3.1.1.1. CDs & Digital downloads
3.1.1.1.1. How much do artists earn online?
3.1.1.1.2. Music Industry & Online Piracy numbers
3.1.1.2. What they do
3.1.1.3. How it works
3.1.1.4. Derek Sivers
3.1.2. Musichype
3.1.2.1. brings music fans closer to the bands they love
3.1.3. Amplifier
3.2. Writing
3.2.1. Lulu.com
3.2.1.1. Books, Calendars
3.2.2. Bookbaby
3.2.3. Blurb
3.2.4. Tweetbookz
3.3. Crafts
3.3.1. Etsy
3.3.1.1. Your own craft store
3.3.2. Spoonflower
3.3.2.1. Custom printed fabric
3.3.2.2. No minimum order
3.3.3. Felt
3.3.4. Toggle
3.4. Merchandise
3.4.1. Zazzle
3.4.1.1. Tshirts, Skateboards, Hoodies
3.4.1.2. Add storefronts to your site
3.4.2. Shoes
3.4.2.1. Shoes of Prey
3.4.2.1.1. Design bespoke women's shoes
3.4.3. Yoga Mats
3.4.3.1. Yogamatic
3.5. Art
3.5.1. Imagekind
3.6. Designs
3.6.1. Ponoko
3.6.1.1. Jewellery, Furniture, Art,
3.7. 3D Objects
3.7.1. Shapeways
3.7.1.1. "we bring your 3D design to life"
3.8. Graphics
3.8.1. Behance network
3.8.2. Deviant Art
4. Management Toolkit
4.1. Automate or delegate?
4.2. Free, or freemium tools
4.3. Backups
4.3.1. Mozy.com
4.3.2. Gmail & Docs
4.3.3. Spideroak
4.4. Email
4.4.1. Gmail
4.5. Projects & Tasks
4.5.1. Team Work PM
4.6. Files
4.6.1. GDocs
4.6.2. DropBox
4.6.3. Wetransfer
4.7. Invoicing
4.7.1. Xero
4.7.2. Blinksale
4.7.3. Billing Boss
4.7.4. Paypal
4.8. Knowledge
4.8.1. Diigo
4.8.2. Feedly
4.8.3. Pearltrees
4.8.4. Mindmeister
4.9. Media Monitoring
4.9.1. Google Alerts
4.9.2. Twitter
4.10. Money
4.10.1. Xero
4.10.2. Pocketsmith
4.10.3. Heaps
4.11. Presentation
4.11.1. Prezi
4.11.2. Mindmeister
4.12. Publishing
4.12.1. Wordpress
4.12.1.1. PIYN 2010
4.12.1.2. Content Management System
4.12.1.3. Can be hosted at Wordpress or your own server
4.13. Social Media Management
4.13.1. Hootsuite
4.14. Talk/Videoconferencing
4.14.1. Skype
4.14.2. Google Chat
4.14.3. Dim Dim
4.15. Time
4.15.1. Doodle
4.16. Trends
4.16.1. Trendwatching
4.16.2. Springwise
5. Money
5.1. Paypal
5.1.1. Paypal Storefront
5.1.1.1. Host images on Picasa / Flickr
5.1.1.2. Add products to your own store
5.1.1.3. Embed storefront to Wordpress
5.1.1.4. Request Money, Create an invoice
5.1.2. Merchant services
5.1.2.1. Donations Buttons
5.1.3. Goodsie
5.1.3.1. Online storefront
5.2. Crowdfunding
5.2.1. Raise funds from your fans
5.2.2. Crowdfund your Creativity
5.2.3. Indiegogo
5.2.4. Sellaband
5.2.5. Givealittle
5.2.5.1. NZ Donations & Fundraising
5.2.5.2. Sharing the Safari
5.2.6. Threadless
5.2.7. Design by Humans
5.3. The Cameesa Story
5.4. Management
5.4.1. Pocketsmith
5.4.2. Heaps
5.4.3. Xero
5.5. Friends, family & fools
5.6. Bootstrapping
5.6.1. Self financing rather than investors
5.6.2. Cashflow is King
5.6.3. Proves your business model
5.6.4. Banks & investors like to see bootstrapping & sweat equity
5.6.5. Bootstrappers Bible
5.6.5.1. Free ebook
5.7. Flattr
5.7.1. Social micropayments