1. Current Contacts
1.1. Damon Burrell
1.1.1. SVP Consumer Engagement
1.1.1.1. https://www.linkedin.com/in/damonburrell/
1.2. Alicianne Rand
1.2.1. Executive Director, Global Content Marketing "I currently lead global content marketing for the Estée Lauder Companies, partnering with our portfolio of brands (30 companies), regions, and affiliates to develop consumer-centric content strategies that build brand awareness, grow market share, and increase sales. At its core, my role is all about storytelling – creating exceptional stories that are purpose-driven, emotional, and useful."
1.2.1.1. https://www.linkedin.com/in/alicianne-rand-a421a923
1.2.1.2. Additional profile information: http://www.tribecadisruptiveinnovationawards.com/alicianne-rand/#sthash.SAUDb8zz.dpbs -- essentially covers her role in content marketing, where her focus is digital and social that "drive sales, maintain top-of-mind brand awareness, and build consumer loyalty"
1.3. Hanna Kang
1.3.1. Procurement Lead - MarTech, eCommerce, IT
1.3.1.1. https://www.linkedin.com/in/hannakang/
1.4. Heather Ayris
1.4.1. Manager, Online Sales & Service
1.4.1.1. https://www.linkedin.com/in/heather-ayris-020b9264/
1.5. Nanda Rajagop
1.5.1. GIS/Tech
1.5.1.1. https://www.linkedin.com/in/nandarajagopalan/
1.6. Harsh Soni
1.6.1. Data
1.6.1.1. https://www.linkedin.com/in/harsh-soni-9a72b2/
1.7. Casey Scherck
1.7.1. Strategic Business Relationship Manager
1.7.1.1. https://www.linkedin.com/in/caseyscherck/
1.8. Shannon Otto
1.8.1. Director, Global Social Media at Clinique "Responsible for Clinique's social media strategy and execution globally."
1.8.1.1. https://www.linkedin.com/in/shannonotto
1.9. Kelly Meagher
1.9.1. Marketing and Strategic Capability Building
1.9.1.1. https://www.linkedin.com/in/kelly-meagher-23145725
2. Company Profile
2.1. Recently in the news
2.1.1. 2/2/17 - http://fashionista.com/2017/02/estee-lauder-2017-q2-earnings-report -focusing on digital and social media presence to combat falling brick-and-mortar sales -reported second-quarter earnings for the fiscal year, up 3% over he same period in 2016 -CEO Fabrizio Freda is very focused on millennial consumer bases, looking to expand skin care and fragrance categories that were top performers; also focusing on foreign markets "Freda says to expect a focus on multi-channel engagement. "The consumer can expect much more participation from our brands in social media engagement, digital marketing, paid social media and, most importantly, the aspect of unpaid [user-generated] social media," he said. "All our brands are interacting with the consumer now on multiple platforms."'
2.1.2. 3/3/17- http://finance.yahoo.com/news/estee-lauder-el-prospects-look-221210417.html -shares of Estee Lauder have plunged 9.8%, underperforming Consumer Staples Market which showed a 6% gain -declining shares tied to slow retail growth in Hong Kong and China, US tourist rates, declining footfall (# of people visiting) in department stores (like Macy's), and highly competitive promotional environment in cosmetic industry
2.1.3. 3/6/17 - http://www.dailymail.co.uk/tvshowbiz/article-4286620/Kendall-Jenner-shows-impressive-singing-skills.html - not worth reading -In line with Estee's initiatives in digital / social and focus on Millennials, Estee is working with Kendall Jenner to drive engagement with their brand
2.2. Current Market Overview: Estee Lauder experienced relatively stagnant growth on second-quarter earnings compared to same period last year - up 3%. Primarily is a result of declining sales in brick-and-mortar stores but growth in e-commerce and digital, as well as m-commerce. CEO Fabrizio Freda commented they want to focus on Millennial consumer bases and see growth being spurred in digital and social, as well as further tapping emerging foreign markets.
2.3. Corporate Overview: Estee Lauder has a worldwide reputation for elegance, luxury, and superior quality. They approach skincare, makeup, and fragrance products from a very R&D driven approach that creates both gentle and highly effective products. http://www.esteelauder.com/corp_info
2.4. Executive Leadership: https://www.elcompanies.com/who-we-are/leadership/executive-leadership
2.5. Overview on e-commerce: https://www.elcompanies.com/who-we-are/global-reach/e-commerce -Estee is going through a digital revolution with digital commerce the fastest growing channel, taking a focus of accessibility via smartphones and through social media platforms, and consumers are demanding an omni-channel approach
3. Clinique
3.1. More high end skincare, cosmetics, toiletries and fragrances. Premiered as the world's first allergy test, dermatologist-driven line in 1968 and was a brand 'born' from the Lauder Group. Partnered with Allergan in 2008 to offer a medical line, designed for pre- and post- operation skin care
4. Overview on Social - FB, Twitter, Instagram
4.1. Twitter: https://twitter.com/EsteeLauder @EsteeLauder, @EsteeLauderUK, @EsteeLauderSA, @EsteeLauderTR; -On Twitter, Estee seems primarily focused on marketing and does provide some level of service, however they vary drastically in their responses to customers. Direct to live-chat for beauty recommendations, direct to email for customer service, and direct to DM for general questions, as well as responding with general engagement (likes, emojis, etc.)
4.1.1. In Twitter Tracker: http://tracker.conversocial.com/report/EsteeLauder/ Responsiveness: Poor; replied to .6% all mentions; .1 replies per hour Mean response time: Below average; on average took 7 hrs 57 mins to respond 22.9 @mentions per hour, 25% of responses under an hour, 3 min 30 sec fastest response, 1 day 1 hr slowest response