CHAPTER 5: Consumer Markets & Consumer Buyer Behavior
by Yunni Tan

1. Model of Consumer Behavior
1.1. Marketing
1.1.1. 4P
1.2. Other Stimuli
1.2.1. external factors
1.3. Buyer's black box
1.3.1. Characteristics
1.3.2. Decision Process
1.4. Buyer responses
1.4.1. Buying attitudes
1.4.2. Purchase Behavior
2. Characteristics Affecting Consumer Behavior
2.1. Cultural
2.1.1. Culture
2.1.2. Subculture
2.1.3. Social class
2.2. Social
2.2.1. Reference group
2.2.2. Family
2.2.3. Roles & Status
2.3. Personal
2.3.1. Age
2.3.2. Occupation
2.3.3. Lifestyle
2.4. Psychological
2.4.1. Motivation
2.4.2. Perception
2.4.3. Attitude