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E-commerce
by Mary Suvalova 04/02/2017
E-commerce
by Mary Suvalova
1. Selling banner, video and text ads
2. Key Concepts in E-commerce
2.1. Digital markets reduce
2.1.1. Information asymmetry
2.1.2. Search costs
2.1.3. Transaction costs
2.1.4. Menu costs
2.2. Digital markets enable
2.2.1. Price discrimination
2.2.2. Dynamic pricing
2.2.3. Disintermediatio
2.3. Digital goods
2.3.1. Goods can be delivered over a network
2.3.2. Costs of delivery over the Internet very low
2.3.3. Marketing costs remain the same
2.3.4. Pricing highly variable
3. Social Networking and the Wisdom of Crowds
3.1. Interacting with potential customers via Facebook and MySpace profiles
3.2. Social networkers’ comments
3.3. User-generated content sites
4. 9. New Careers in E-Commerce
4.1. Digital Marketing
4.2. E-Commerce Manager
4.3. E-Retailer Manager
4.4. Assistant Web Producer
4.5. Performance Analyst
5. E-commerce Business Models
5.1. Internet business models
5.2. Social Network
5.3. Online marketplace
5.4. Content provider
5.5. Service provider
5.6. Portal
5.7. Virtual storefront
5.8. Information broker
6. Ecommerce Marketing
6.1. Pay-per-click Advertising (PPC)
6.2. Search Engine Marketing (SEM)
6.3. Search Engine Optimization (SEO)
6.4. Display Advertising
6.5. Affiliate Marketing
6.6. Email Marketing
7. Types of E-commerce
7.1. Business-to-Business (B2B)
7.2. Business-to-Consumer (B2C)
7.3. Consumer-to-Consumer (C2C)
7.4. Consumer-to-Business (C2B)
7.5. Business-to-Administration (B2A)
7.6. Consumer-to-Administration (C2A)
8. B2B e-commerce
8.1. Electronic data interchange (EDI)
8.1.1. Shipping data
8.1.2. Payment data
8.1.3. Production/inventory requirements
8.2. Private industrial networks
8.3. Net marketplaces (e-hubs)
9. The principal e-commerce revenue models
9.1. Advertising
9.2. Sales
9.3. Subscription
9.4. Transaction fee
9.5. Affiliate
10. The mobile digital platform and mobile
10.1. Mobile ticketing
10.2. Mobile vouchers, coupons and loyalty cards
10.3. Content purchase and delivery
10.4. Location-based services
10.5. Mobile brokerage
10.6. Mobile banking
10.7. Mobile purchase
10.8. Information services
10.8.1. News
10.8.2. Stock quotes
10.8.3. Sports scores
10.8.4. Financial records
10.8.5. Traffic reporting
10.8.6. Emergency Alerts
