E-commerce

by Mary Suvalova

1. Selling banner, video and text ads

2. Key Concepts in E-commerce

2.1. Digital markets reduce

2.1.1. Information asymmetry

2.1.2. Search costs

2.1.3. Transaction costs

2.1.4. Menu costs

2.2. Digital markets enable

2.2.1. Price discrimination

2.2.2. Dynamic pricing

2.2.3. Disintermediatio

2.3. Digital goods

2.3.1. Goods can be delivered over a network

2.3.2. Costs of delivery over the Internet very low

2.3.3. Marketing costs remain the same

2.3.4. Pricing highly variable

3. Social Networking and the Wisdom of Crowds

3.1. Interacting with potential customers via Facebook and MySpace profiles

3.2. Social networkers’ comments

3.3. User-generated content sites

4. 9. New Careers in E-Commerce

4.1. Digital Marketing

4.2. E-Commerce Manager

4.3. E-Retailer Manager

4.4. Assistant Web Producer

4.5. Performance Analyst

5. E-commerce Business Models

5.1. Internet business models

5.2. Social Network

5.3. Online marketplace

5.4. Content provider

5.5. Service provider

5.6. Portal

5.7. Virtual storefront

5.8. Information broker

6. Ecommerce Marketing

6.1. Pay-per-click Advertising (PPC)

6.2. Search Engine Marketing (SEM)

6.3. Search Engine Optimization (SEO)

6.4. Display Advertising

6.5. Affiliate Marketing

6.6. Email Marketing

7. Types of E-commerce

7.1. Business-to-Business (B2B)

7.2. Business-to-Consumer (B2C)

7.3. Consumer-to-Consumer (C2C)

7.4. Consumer-to-Business (C2B)

7.5. Business-to-Administration (B2A)

7.6. Consumer-to-Administration (C2A)

8. B2B e-commerce

8.1. Electronic data interchange (EDI)

8.1.1. Shipping data

8.1.2. Payment data

8.1.3. Production/inventory requirements

8.2. Private industrial networks

8.3. Net marketplaces (e-hubs)

9. The principal e-commerce revenue models

9.1. Advertising

9.2. Sales

9.3. Subscription

9.4. Transaction fee

9.5. Affiliate

10. The mobile digital platform and mobile

10.1. Mobile ticketing

10.2. Mobile vouchers, coupons and loyalty cards

10.3. Content purchase and delivery

10.4. Location-based services

10.5. Mobile brokerage

10.6. Mobile banking

10.7. Mobile purchase

10.8. Information services

10.8.1. News

10.8.2. Stock quotes

10.8.3. Sports scores

10.8.4. Financial records

10.8.5. Traffic reporting

10.8.6. Emergency Alerts