Coachella 2017
by Georgette Archer
1. Official App
1.1. 'Interact' section
1.1.1. 'Find us on apple music'
1.1.2. Webcast
1.1.3. Merchandise shop
1.1.4. American Express, $10 back on purchases + other exclusive rewards at Coachella
2. YouTube
2.1. Reaches 592,695+ subscribers
2.2. Bio includes dates and location of coachella
2.3. Links to website and other social media platforms
2.4. 24,506,578+ views
2.5. Collaborations with other channels e.g. T-Mobile
3. Sponsors
3.1. Apple
3.2. American Express
3.3. Heineken
3.4. H&M
3.5. Sephora
3.6. BMW
3.7. T-Mobile
4. Viagogo
4.1. External ticket booking agency
5. Pop-up food stalls
5.1. Little Sister
5.2. Open Table
5.3. Kindered
6. Be Social- Public Relations Agency
7. Instagram
7.1. Celebrity promotion --> Kylie Jenner & Katy Perry
7.2. 1.2 million international followers
7.3. Professional photography from the festival and video highlights
7.4. #coachella (3,023,322)
7.5. Promotion of artists/acts
7.6. Link to coachella website
7.7. 'Directions' section that redirects you to Apple Maps
8. Snapchat
8.1. Artist promotion
8.2. Custom Snapchat filters
8.3. Brand Promotion e.g. Victoria's Secret
8.4. Featured news section on Snapchat e.g. Daily Mail & Cosmopolitan
8.5. 'Our Stories' live feature, over 40 million views
9. Website
9.1. Displays information about festival and FAQs such as 'trip planning' and the lineup of artists
9.2. Links to different social media platforms
10. Facebook
10.1. 1,941,044 likes
10.2. Reactions and tags allows interaction between users
10.3. #coachella2017
10.4. Updates on artists
10.5. Promotion of other social media platforms e.g. Snapchat QR code
11. Twitter
11.1. Link to website and location in bio
11.2. Connects with musicians by posting photos
11.3. Connects with 862,000 followers
11.4. #coachella2017
11.5. Regular updates
12. Media
12.1. Daily Mail
12.2. Cosmopoliton
12.3. MTV