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Coachella 2017 by Mind Map: Coachella 2017

1. Official App

1.1. 'Interact' section

1.1.1. 'Find us on apple music'

1.1.2. Webcast

1.1.3. Merchandise shop

1.1.4. American Express, $10 back on purchases + other exclusive rewards at Coachella

2. YouTube

2.1. Reaches 592,695+ subscribers

2.2. Bio includes dates and location of coachella

2.3. Links to website and other social media platforms

2.4. 24,506,578+ views

2.5. Collaborations with other channels e.g. T-Mobile

3. Sponsors

3.1. Apple

3.2. American Express

3.3. Heineken

3.4. H&M

3.5. Sephora

3.6. BMW

3.7. T-Mobile

4. Viagogo

4.1. External ticket booking agency

5. Pop-up food stalls

5.1. Little Sister

5.2. Open Table

5.3. Kindered

6. Be Social- Public Relations Agency

7. Instagram

7.1. Celebrity promotion --> Kylie Jenner & Katy Perry

7.2. 1.2 million international followers

7.3. Professional photography from the festival and video highlights

7.4. #coachella (3,023,322)

7.5. Promotion of artists/acts

7.6. Link to coachella website

7.7. 'Directions' section that redirects you to Apple Maps

8. Snapchat

8.1. Artist promotion

8.2. Custom Snapchat filters

8.3. Brand Promotion e.g. Victoria's Secret

8.4. Featured news section on Snapchat e.g. Daily Mail & Cosmopolitan

8.5. 'Our Stories' live feature, over 40 million views

9. Website

9.1. Displays information about festival and FAQs such as 'trip planning' and the lineup of artists

9.2. Links to different social media platforms

10. Facebook

10.1. 1,941,044 likes

10.2. Reactions and tags allows interaction between users

10.3. #coachella2017

10.4. Updates on artists

10.5. Promotion of other social media platforms e.g. Snapchat QR code

11. Twitter

11.1. Link to website and location in bio

11.2. Connects with musicians by posting photos

11.3. Connects with 862,000 followers

11.4. #coachella2017

11.5. Regular updates

12. Media

12.1. Daily Mail

12.2. Cosmopoliton

12.3. MTV