Content Management

Get Started. It's Free
or sign up with your email address
Rocket clouds
Content Management by Mind Map: Content Management

1. Market Research

1.1. Target Audience

1.2. Identify User Needs

1.3. Leading Podcasts in Genre

1.4. User Testing

2. Purpose/Message

2.1. Content Goals

2.2. Mission Statement

2.3. Strategy

3. Tone & Voice

3.1. Language

3.2. Consistency

4. Style & Structure

4.1. Standardised Podcast Templates

4.2. Defined Topics/Categories

4.3. Content Guidelines

4.3.1. Frequency

4.3.2. Timing

4.3.3. Structure

4.3.4. Format

5. Software/Technology

5.1. In-house

5.1.1. Slack

5.2. Internal Content Organisation/ Management

5.2.1. Google Drive

5.2.2. Drop Box

5.3. Content Publishing

5.3.1. CMS: WordPress

5.3.2. iTunes

5.3.3. Social Media

5.4. Content Production

5.4.1. Audacity

5.5. Publishing Channel integration

5.5.1. Widgets

5.5.2. HootSuite

5.6. Analytics/Tracking

5.6.1. Google Analytics

5.6.2. SM Analytics

6. In-house Communication

6.1. Peer to peer: Slack

6.2. Content collaboration: Google Drive

6.3. Content uploads: Drop Box

6.4. Standardisation

6.4.1. Coding System

6.4.2. Filing/storage of content

6.4.3. Content templates

6.5. Workflow rules/responsibilities

6.6. Content Storage/Archives

7. Content Calander

7.1. Editorial Calendar

7.1.1. By Date

7.1.2. By Milestones

7.1.3. By Publishing Channel

7.1.4. By Topic/Category

8. Publishing & Distribution

8.1. Channels

8.1.1. Social Media

8.1.1.1. FaceBook

8.1.1.2. Twitter

8.1.1.3. Instagram

8.1.2. Website/Blog

8.1.2.1. WordPress

8.1.3. Podcast

8.1.3.1. iTunes

9. Content Creation/Drafting

9.1. Ideation

9.2. Research

9.3. Interviews

9.3.1. Recording

9.3.2. Written Transcript

9.4. Audio Recordings

10. Promotion

10.1. EDM Email Marketing

10.1.1. MailChimp

10.2. Social Media

10.2.1. Organic

10.2.2. Paid

10.3. SEO/metadata

11. Evaluation

11.1. Radian6

12. Review / Approve

12.1. Draft

12.2. Internal Draft Review

12.3. External Draft Review

12.4. Approve Pending Review

12.5. Schedule for Calendar

12.6. Publish

13. Slack

14. Google Drive

15. Google Drive - Docs

16. Google Drive - Docs

17. Slack

18. Google Drive

19. Google Drive - Docs

20. Google Drive

21. DropBox

22. Audacity

23. Google Drive - Calendar + Excel

24. Integration Widget

25. CMS: Wordpress

26. HootSuite

27. Planning

28. Creation

29. Approve / Review

30. Publish / Maintain

31. Evaluate