Content Management
by samantha lock
1. Market Research
1.1. Target Audience
1.2. Identify User Needs
1.3. Leading Podcasts in Genre
1.4. User Testing
2. Software/Technology
2.1. In-house
2.1.1. Slack
2.2. Internal Content Organisation/ Management
2.2.1. Google Drive
2.2.2. Drop Box
2.3. Content Publishing
2.3.1. CMS: WordPress
2.3.2. iTunes
2.3.3. Social Media
2.4. Content Production
2.4.1. Audacity
2.5. Publishing Channel integration
2.5.1. Widgets
2.5.2. HootSuite
2.6. Analytics/Tracking
2.6.1. Google Analytics
2.6.2. SM Analytics
3. Content Calander
3.1. Editorial Calendar
3.1.1. By Date
3.1.2. By Milestones
3.1.3. By Publishing Channel
3.1.4. By Topic/Category
4. Publishing & Distribution
4.1. Channels
4.1.1. Social Media
4.1.1.1. FaceBook
4.1.1.2. Twitter
4.1.1.3. Instagram
4.1.2. Website/Blog
4.1.2.1. WordPress
4.1.3. Podcast
4.1.3.1. iTunes
5. Promotion
5.1. EDM Email Marketing
5.1.1. MailChimp
5.2. Social Media
5.2.1. Organic
5.2.2. Paid
5.3. SEO/metadata
6. Evaluation
6.1. Radian6
7. Slack
8. Google Drive
9. Google Drive - Calendar + Excel
10. Integration Widget
11. CMS: Wordpress
12. HootSuite
13. Approve / Review
14. Publish / Maintain
15. Evaluate
16. Purpose/Message
16.1. Content Goals
16.2. Mission Statement
16.3. Strategy
17. Tone & Voice
17.1. Language
17.2. Consistency
18. Style & Structure
18.1. Standardised Podcast Templates
18.2. Defined Topics/Categories
18.3. Content Guidelines
18.3.1. Frequency
18.3.2. Timing
18.3.3. Structure
18.3.4. Format
19. In-house Communication
19.1. Peer to peer: Slack
19.2. Content collaboration: Google Drive
19.3. Content uploads: Drop Box
19.4. Standardisation
19.4.1. Coding System
19.4.2. Filing/storage of content
19.4.3. Content templates
19.5. Workflow rules/responsibilities
19.6. Content Storage/Archives
20. Content Creation/Drafting
20.1. Ideation
20.2. Research
20.3. Interviews
20.3.1. Recording
20.3.2. Written Transcript