مفهوم برند

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مفهوم برند by Mind Map: مفهوم برند

1. شخصیت برند

1.1. Aaker, Dimensions of brand personality

1.2. Caprara, Brand personality: How to make the metaphor fit

2. برند داخلی

2.1. Foster, Exploring the relationship between corporate, internal and employer branding.

2.2. Bergstorm, Why internal branding matters

2.3. Balmer, Internal branding process: key mechanisms, outcomes and moderating factors

3. تاثیر بر روی المان های مختلف

3.1. تعهد کارکنان

3.1.1. Backhaus, Conceptualizing and researching employer branding

3.2. رفتار خرید

3.2.1. Avery, The strategic use of brand biographies. In Research in consumer behavior

3.3. ارزش سازمان

3.3.1. Aaker, brand equity

3.3.2. Aaker, managing brank equity

3.3.3. Keller, The effects of corporate branding strategies on brand equity

3.3.4. Keller, Brand equity

3.3.5. Maltz, Managing brand equity: conference summary

3.3.6. leuthesser, Defining measuring and managing brand equity: a conference summary

4. Andreasen, Strategic marketing for nonprofit organizations

5. Brown, Teaching old brands new tricks: Retro branding and the revival of brand meaning

6. Clifton, Brands and branding

7. Hatch Are the strategic stars aligned for your corporate brand

8. Holt Why do brands cause trouble? A dialectical theory of consumer culture and branding

9. وفاداری به برند

9.1. Day, A two-dimensional concept of brand loyalty

9.2. jacoby, Brand loyalty vs. repeat purchasing behavior

10. تصویر برند

10.1. Park, Strategic brand concept-image management

10.2. Beil, How brand image drives brand equity

11. مدیریت برند

11.1. استراتژی های برند

11.1.1. برندسازی

11.1.1.1. برندسازی در شرکت های خانوادگی

11.1.1.1.1. Getz, The family business in tourism and hospitality

11.1.1.1.2. Greenwood, Institutional complexity and organizational responses

11.1.1.1.3. Pohjola, Branding a family business.

11.1.1.1.4. Presas, Branding familiness in tourism family firms

11.1.1.1.5. Vinhas, Online brand attributes and online corporate brand images

11.1.1.1.6. Wanhill, Peripheral area tourism: A European perspective

11.1.1.2. Randall, , Branding, a Practical Guide to Planning, Organizing and Strategy

11.1.1.3. Schultz, A cultural perspective on corporate branding

11.1.2. Nilson, Competitive branding

11.1.3. Aaker, Building strong brands