Customer Profile Template

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Customer Profile Template by Mind Map: Customer Profile Template

1. Background

1.1. Demographics

1.1.1. Age bracket:

1.1.2. Gender:

1.1.3. Work

1.1.3.1. Jobs

1.1.3.2. Industries

1.2. Activities

1.2.1. Online

1.2.2. Offline

1.3. How do they find us?

1.3.1. Online

1.3.2. Offline

1.4. Characteristics

2. Drivers

2.1. Goals

2.1.1. Immediate

2.1.2. Long-term

2.2. Questions

2.3. Pain Points

2.4. Influencers

3. Propositions

3.1. Products

3.1.1. Current

3.1.2. Potential

3.2. Services

3.2.1. Current

3.2.2. Potential

3.3. Content

3.3.1. Current

3.3.2. Potential

4. Activation

4.1. First steps

4.2. Barriers

4.2.1. What prevents activation?

4.2.2. Common objections?

4.2.3. Confusions?

4.3. Essentials

5. Growth

5.1. Where to find more?

5.1.1. Online

5.1.2. Offline

5.2. How to attract?

5.2.1. Key Messages

5.2.2. Key Propositions

5.3. SMART Goals

6. Research