Google Analytics Platform Principles

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Google Analytics Platform Principles by Mind Map: Google Analytics Platform Principles

1. Learning about the platform can help you

1.1. Make informed decisions about data collection

1.2. Interpret the data you see in your reports

2. Platform Fundametals

2.1. Collection

2.2. Processing

2.3. Configuration

2.3.1. Adwords

2.3.2. Adsense

2.3.3. Webmaster Tools

2.3.4. Internet Data

2.3.5. Transforming & aggregating data

2.3.5.1. Filters

2.3.5.1.1. Exclude IPs

2.3.5.1.2. Clean up IPs

2.3.5.2. Goals

2.3.5.2.1. Conversions

2.3.5.2.2. Conversions Rate

2.3.5.3. Grouping

2.3.5.3.1. Channel Grouping

2.3.5.3.2. Content Grouping

2.4. Reporting

2.4.1. Reporting API

2.4.1.1. View ID

2.4.1.2. Start Date

2.4.1.3. End Date

2.4.1.4. Dimensions

2.4.1.5. Metrics

2.4.2. 1.Data is organized into users & sessions

2.4.3. 2.Imported data is joined with Google Analytics data

2.4.4. 3.Additional configurations are applied

2.4.5. 4.Data is aggregated into tables

3. The Data

3.1. Users

3.2. Sessions

3.3. Interactions

3.3.1. pageviews

3.3.2. events

3.3.3. transactions

4. Data Collection

4.1. Mobile

4.1.1. SDK-Software Development Kit

4.2. Website

4.2.1. JS-Java Script

4.3. Terminal

4.3.1. Measurement Protocol

5. Importing Data in GOOGLE ANALYTICS

5.1. Import data

5.2. Accounting link

5.2.1. Key {code}