1. overview
1.1. - my suggestion: let's go back to the initial idea of catalyzing
1.1.1. - public participation,
1.1.2. - isolated initiatives
1.1.3. - private sector
1.1.4. - the government
1.2. - what are the pain points
1.2.1. - pollution doesn't impact citizens the same way
1.2.1.1. - social, geographical, demographic, occupational differences
1.2.2. - polluters are not paying the price
1.2.3. - initiatives are not taking off (isolated, under-funded, badly designed)
1.2.4. - pollution is only a hot topic when people see it
1.2.4.1. - but pollution is bad for health even when it is not visible
1.2.5. - pollution kills.
1.3. personas
1.3.1. citizen
1.3.1.1. angry with pollution
1.3.1.2. frustrated and mistrustful about government
1.3.1.3. a kid with (mild) respiratory problems
1.3.1.4. typical footprint: car, no public transport, no ride sharing
1.3.2. related initiatives
1.3.2.1. innovative and disruptive
1.3.2.2. little or no traction
1.3.2.3. no synergies, a lot of redundancies
1.3.3. private sector
1.3.3.1. not worried about fines
1.3.3.2. worried about public image
1.3.3.3. - no one knows how pollution is impacting citizens' wellbeing
1.3.4. government
1.3.4.1. investing in sensors
1.3.4.2. torn between different agendas: private sector, voters, legislation
1.4. - what's the expected impact
1.4.1. - public awareness of pollution even when pollution is not visible
1.4.2. - change of behavior
1.4.2.1. - citizens
1.4.2.1.1. - lower footprint
1.4.2.1.2. - activism and engagement
1.4.2.2. - private sector
1.4.2.2.1. - better practices
1.4.2.2.2. - investment in the satisfaction of the consumers
1.4.2.2.3. - sponsoring of initiatives
1.4.2.3. - government
1.4.2.3.1. - more informed decisions and public initiatives
1.4.2.3.2. - higher pressure on the application of the law
1.4.2.3.3. - more investment in sensors and pollution control
1.4.3. - better public health
1.4.3.1. measured by the self-reporting of citizens
1.4.3.2. measured by health industry stats
1.4.4. better satisfaction with the government
1.4.4.1. self-reporting by citizens
1.4.4.2. public surveys
1.5. - detailing public participation
1.5.1. - citizens download the app for free (web app PWA)
1.5.2. - login via facebook
1.5.3. - features
1.5.3.1. - a dashboard of the local pollution
1.5.3.2. - alerts about high pollution levels
1.5.3.3. - a list of initiatives to support/join
1.5.3.3.1. - communities
1.5.3.3.2. - projects
1.5.3.3.3. - contests
1.5.3.3.4. - crowdfundings
1.5.3.4. - camera for reporting pollution/polluters
1.5.3.5. - a survey about family members with health conditions
1.5.3.6. - a quick survey about current health/symptoms
1.5.3.7. - a gamification area rewarding positive behaviors:
1.5.3.7.1. - posting pictures
1.5.3.7.2. - liking posts
1.5.3.7.3. - sharing initiatives
1.5.3.7.4. - etc
1.6. - detailing initiatives participation
1.6.1. - initiatives can promote themselves for free
1.6.1.1. - organic results
1.6.2. - initiatives can pay for premium promotion
1.6.2.1. - initiatives pay a pay-per-share (when users share it, they pay a fee and the user gets rewarded)
1.7. - detailing private sector participation
1.7.1. - companies can sponsor the platform
1.7.2. - companies can pay for promotion
1.7.2.1. - our audience is qualified
1.7.3. - companies (health industry, insurance, etc) can pay to access our health data
1.7.4. - companies can pay to promote competitions
1.8. - detailing government participation
1.8.1. - government can respond to posts for free
1.8.2. - government must pay a fee to access our SaaS platform (workflow, dashboards, data)
1.8.3. - government can sponsor the platform
1.8.4. - government can pay to promote competitions
1.8.4.1. (jordi: but why would they want to pay for this?)
1.8.4.1.1. good question :D
1.9. - revenue model
1.9.1. - advertising by
1.9.1.1. - initiatives
1.9.1.2. - government
1.9.1.3. - companies
1.9.1.4. (jordi: Tarjeted advertisimg)
1.9.1.4.1. yes
1.9.2. - sponsoring by
1.9.2.1. - initiatives
1.9.2.1.1. (jordi: citizen initiatives and schools?)
1.9.2.2. - government
1.9.2.3. - companies
1.9.3. - SaaS recurring fees
1.9.3.1. - companies
1.9.3.2. - government
1.9.3.3. (jordi: don't quite understand this)
1.9.3.3.1. the idea is that our customers will pay a monthly fee to use our platfomr
1.9.4. (jordi: can we add here the selling of large specialised data sets that are currently inexistent now?)
1.9.4.1. sure
1.10. - synergies
1.10.1. - cuidarme
1.10.1.1. - health data, health related content
1.10.2. - collectiv.io
1.10.2.1. - mobility data
1.10.3. MiVoltio
2. journeys
2.1. citizen journey
2.1.1. persona: Juliana
2.1.1.1. lives in a upper middle class neighborhood
2.1.1.2. 35 years old,
2.1.1.3. works as account management in an advertising agency
2.1.1.4. divorced with a kid
2.1.1.4.1. kid has mild respiratory problems
2.1.2. Juliana wakes up at 6, prepares breakfast
2.1.3. at 6h30 she receives an alert from inspire about current local pollution level (high)
2.1.4. the app asks her about any respiratory symptoms and also asks about her kid
2.1.4.1. kid coughed all night
2.1.5. Juliana is angry about her kid's situation, goes to the window, uses inspire to post a picture of the polluted skyline
2.1.6. Juliana opens a ride-sharing app that she discovered through inspire and finds a way to get to her job
2.1.7. Juliana receives an alert: pollution is high, children should wear masks
2.1.8. Juliana walks her kid to school but she makes sure he is wearing a mask she bought from an inspire partner
2.1.9. during the day Juliana interacts with other citizens' posts adding comments and likes.
2.1.10. Juliana reads in inspire about a local NGO that needs volunteers for educating about environmental issues, and she applies for that.
2.1.11. Juliana receives a survey from a private company and she gets a reward (more data/credits) for sending her feedback.
2.2. air quality related initiative
2.2.1. ride sharing app
2.2.2. startup from Medellin slowly gaining tracktion
2.2.3. they started promoting their app through inspire
2.2.4. they targeted their campaign using inspire's segmentation
2.2.5. when inspire users click to check the app, they pay a fee
2.2.6. when inspire users install the app, they pay inspire an extra fee
2.2.7. they also promote inspire to their user base
2.3. government
2.3.1. city's air quality initiatives, for example (SIATA)
2.3.2. health department pays a monthly fee to access inspire platform
2.3.3. inspire sends to the health department receives all postings and health reports in real time
2.3.4. posts and health reports are automatically added to a workflow that where they are sorted to the specific areas and may or may not become actionable
2.3.5. health department has access to a dashboard that places in a map all posts and health indicators
2.3.6. whenever pollution levels get too high in a specific area, alerts are sent automatically to the affected inspire users, specially those with a history of respiratory conditions.
2.3.7. through the platform the health department can respond to posts and also send manual alerts to inspire users
2.3.8. a dashboard provides information about citizens' sentiment and reactions to official information
2.3.9. the health department can create and distribute specific surveys to inspire users
2.4. private sector
2.4.1. a fuel company
2.4.2. the company promotes her cleaner fuel in inspire using the segmentations (pay per click)
2.4.3. the company sponsors a competition for young kids about best school ideas for reducing pollution emissions (paying a fee for sponsoring)
2.4.4. the company pays in order to have access to a dashboard about the performance of its campaigns
2.4.5. the company pays in order to have access to a dashboard about users sentiments and demographics
2.4.6. the company pays in order to be alerted every time a post mentions her brand, and can respond through the platform
2.4.7. the company pays for the possibility of sending specific surveys to users (who will receive rewards for answering it)
3. information architecture
3.1. citizen app
3.1.1. posts
3.1.2. engage
3.1.3. good ideas
3.1.4. health
3.1.4.1. survey
3.1.5. camera
3.1.6. pollution status
3.1.6.1. map
3.1.7. account
3.1.7.1. rewards
3.2. client website
3.2.1. campaigns
3.2.2. citizens' demands
3.2.3. dashboards
3.2.4. account
3.2.5. rewarding
3.2.6. workflow design