Rhetoric
by Patrick Cerajewski
1. Rhetorical appeals
1.1. Ethos
1.1.1. is the writer credible or not
1.2. Pathos
1.2.1. Love
1.2.2. Pitty
1.2.3. Fear
1.2.4. Anger
1.3. Logos
1.3.1. persuade
2. Rhetorical analysis
2.1. How and whether it persuades
2.2. Purpose
2.3. Who is the audience
2.4. What is in the articles thesis, body, and conclusion
2.4.1. Tone
2.4.1.1. didactic
2.4.1.2. Academic
2.4.2. Diction
2.4.2.1. Detached
2.4.2.2. Academic
2.5. Syntax
2.5.1. How is it said
2.5.2. what is the emphasis
2.5.3. Figurative language
3. Rhetorical situation
3.1. Context of event or issue
3.2. Audience
3.3. Constraints
3.3.1. What is the author allowed to write
3.4. Exigence
3.5. Ethos
3.5.1. Writer uses imagery to describe their personal character
3.5.2. What does the structure/ form say about the author