1. The Microenviroment
1.1. The company
1.1.1. Top management
1.1.2. Finance
1.1.3. Research
1.1.4. Development
1.1.5. Purchasing
1.1.6. Operations
1.1.7. Accounting
1.2. Suppliers
1.2.1. Availability
1.2.2. Shortages
1.2.3. Costs
1.3. Marketing Intermediaries
1.3.1. Resellers
1.3.2. Physical distribution firms
1.3.3. Marketing services agencies
1.3.4. Financial intermediaries
1.4. Competitors
1.4.1. Customer value
1.4.2. Satisfaction
1.5. Publics
1.5.1. Financial publics
1.5.2. Media publics
1.5.3. Government publics
1.5.4. Citizen-action publics
1.5.5. Local publics
1.5.6. General publics
1.5.7. Internal publics
1.6. Customers
1.6.1. Consumer markets
1.6.2. Business markets
1.6.3. Reseller markets
1.6.4. Government markets
1.6.5. International markets consist
2. The Macroenviroment
2.1. The Demographic Environment
2.1.1. The Changing Age Structure of the Population
2.1.1.1. The Baby Boomers
2.1.1.2. Generation X
2.1.1.3. Millennials
2.1.1.4. Generational Marketing
2.1.2. The Changing American Family
2.1.3. Geographic Shifts in Population
2.1.4. A Better-Educated
2.1.5. Increasing Diversity
2.2. The Economic Environment
2.2.1. Changes in Consumer Spending
2.2.2. Income Distribution
2.3. The Natural Environment
2.3.1. Shortages of raw materials
2.3.2. Increased pollution
2.3.3. Increased government intervention
2.4. The Technological Environment
2.5. The Political and Social Environment
2.5.1. Legislation Regulating Business
2.5.1.1. Increasing Legislation
2.5.1.2. Changing Government Agency Enforcement
2.5.2. Increased Emphasis on Ethics and Social Responsible Actions
2.5.2.1. Socially Responsible Behavior
2.5.2.2. Cause-Related Marketing
2.6. The Cultural Environment
2.6.1. The Persistence of Cultural Values
2.6.2. Shifts in Secondary Cultural Values
2.6.2.1. People's Views of Themselves
2.6.2.2. People's Views of Others
2.6.2.3. People's Views of Organizations
2.6.2.4. People's Views of Society
2.6.2.5. People's Views of Nature
2.6.2.6. People's Views of Universe