How might Holt & Cameron's theory of cultural innovation be relevant in the age of social network...

1. How Cultural expression creates emotional benefits

2. “A cultural innovation is a brand that delivers an innovative cultural expression” (Holt & Cameron 2010)

3. Cultural Expression

3.1. ideologies

3.2. myth

3.3. cultural codes

4. How Cultural expression creates emotional benefits

5. Principles of cultural innovation

6. The theory in relation to media sharing networks

6.1. What is a media sharing network?

6.2. Relevance of social media today

6.3. Photo and video sharing networks

6.4. Nike as a case study

6.4.1. Background on the sports hijab

6.4.2. Nike Pro Hijab

6.4.3. Principles Cultural Innovation Theory Applied to the Nike Pro Hijab

7. Implications of this theory

7.1. How can this knowledge be used?

7.1.1. Positively, Negatively or both?

8. Creates Value for brands though functional and emotional benefits