Digital Marketing
by Gaurav Gurbaxani
1. Web Analytics
2. PPC
2.1. Adwords
2.2. Auction System
2.3. Re-Targetting
2.3.1. adroll.com
2.4. Metrics
2.4.1. CTR
2.4.2. CPL
2.4.3. CPA
2.4.4. CPM
3. Competitor Strategy
4. Tools
4.1. SEmRush
4.2. ispionage
4.3. Ahrefs
4.4. Majestic
4.5. Xtractor
4.6. Ubersuggest
4.7. Reports.onlinebusiness.org
4.8. Market Samurai
4.9. Adfox
4.10. Whatrunswhere
4.11. Bannersnack
4.12. Canva
4.13. Backlink Checker
4.14. Bigbigads
4.15. Adbeat
4.16. Adroll
4.17. Moz.com
4.18. Keyword Planner
4.19. Google Alerts
5. Website
5.1. EASY
5.2. Foundation
5.3. Credibility
5.4. Contact
5.5. Make a purchase
5.6. HR
5.7. Templates
5.8. Wordpress
5.8.1. Themes
5.8.2. Plugins
6. Keywords
6.1. Long Tail
6.2. Short Tail
6.3. Commercial Intent Keywords
6.4. Brand
6.5. Review
6.6. Buyer Keywords
7. SEO
7.1. On-Page
7.2. Off-Page
8. Funnel
8.1. Contact Information
8.2. Automated Marketing
8.3. Converting Visitors into Buyers
8.4. TOFU
8.4.1. Awareness
8.5. MOFU
8.5.1. Contemplating
8.6. BOFU
8.6.1. Converting Sale/ Brand Ambassador