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Digital Marketing 저자: Mind Map: Digital Marketing

1. Web Analytics

2. PPC

2.1. Adwords

2.2. Auction System

2.3. Re-Targetting

2.3.1. adroll.com

2.4. Metrics

2.4.1. CTR

2.4.2. CPL

2.4.3. CPA

2.4.4. CPM

3. Competitor Strategy

4. Tools

4.1. SEmRush

4.2. ispionage

4.3. Ahrefs

4.4. Majestic

4.5. Xtractor

4.6. Ubersuggest

4.7. Reports.onlinebusiness.org

4.8. Market Samurai

4.9. Adfox

4.10. Whatrunswhere

4.11. Bannersnack

4.12. Canva

4.13. Backlink Checker

4.14. Bigbigads

4.15. Adbeat

4.16. Adroll

4.17. Moz.com

4.18. Keyword Planner

4.19. Google Alerts

5. Website

5.1. EASY

5.2. Foundation

5.3. Credibility

5.4. Contact

5.5. Make a purchase

5.6. HR

5.7. Templates

5.8. Wordpress

5.8.1. Themes

5.8.2. Plugins

6. Keywords

6.1. Long Tail

6.2. Short Tail

6.3. Commercial Intent Keywords

6.4. Brand

6.5. Review

6.6. Buyer Keywords

7. SEO

7.1. On-Page

7.2. Off-Page

8. Funnel

8.1. Contact Information

8.2. Automated Marketing

8.3. Converting Visitors into Buyers

8.4. TOFU

8.4.1. Awareness

8.5. MOFU

8.5.1. Contemplating

8.6. BOFU

8.6.1. Converting Sale/ Brand Ambassador

9. Social Media Marketing

9.1. Platform

9.2. Socialbakers

9.3. Buffer

9.4. Hootsuite

9.5. Reputation Management

9.6. Google Alerts

10. Content

11. Email Marketing