Digital Marketing
by Gaurav Gurbaxani
1. Web Analytics
2. SEO
2.1. On-Page
2.2. Off-Page
3. PPC
3.1. Adwords
3.2. Auction System
3.3. Re-Targetting
3.3.1. adroll.com
3.4. Metrics
3.4.1. CTR
3.4.2. CPL
3.4.3. CPA
3.4.4. CPM
4. Funnel
4.1. Contact Information
4.2. Automated Marketing
4.3. Converting Visitors into Buyers
4.4. TOFU
4.4.1. Awareness
4.5. MOFU
4.5.1. Contemplating
4.6. BOFU
4.6.1. Converting Sale/ Brand Ambassador
5. Competitor Strategy
6. Tools
6.1. SEmRush
6.2. ispionage
6.3. Ahrefs
6.4. Majestic
6.5. Xtractor
6.6. Ubersuggest
6.7. Reports.onlinebusiness.org
6.8. Market Samurai
6.9. Adfox
6.10. Whatrunswhere
6.11. Bannersnack
6.12. Canva
6.13. Backlink Checker
6.14. Bigbigads
6.15. Adbeat
6.16. Adroll
6.17. Moz.com
6.18. Keyword Planner
6.19. Google Alerts
7. Social Media Marketing
7.1. Platform
7.2. Socialbakers
7.3. Buffer
7.4. Hootsuite
7.5. Reputation Management
7.6. Google Alerts
8. Website
8.1. EASY
8.2. Foundation
8.3. Credibility
8.4. Contact
8.5. Make a purchase
8.6. HR
8.7. Templates
8.8. Wordpress
8.8.1. Themes
8.8.2. Plugins