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Ethical issues in Marketing by Mind Map: Ethical issues in Marketing
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Ethical issues in Marketing

social profit

benefit received from community work

ethical behaviour in the marketplace

business ethics

own codes of ethic


consumer bill of rights

right to be safe

to be informed, corrective advertising

to be heard

to choose freely


slotting allowance

social responsibility

serving the environment

environmental stewardship

green marketing, earth-friendly packaging etc

serving society

cause marketing, Teinacher rettet Regenwald

serving community

cultural diversity, diff sex, diff race, diff ethic groups