1. customer
1.1. segment
1.1.1. demographic
1.1.1.1. income
1.1.1.2. age
1.1.1.3. gender
1.1.1.4. family life cycle
1.1.1.5. social class
1.1.1.5.1. resources
1.1.1.6. education
1.1.1.7. occupation
1.1.1.8. ethnicity
1.1.2. psycographic
1.1.2.1. personality
1.1.2.2. lifestyle
1.1.2.3. values
1.1.2.4. wants
1.1.3. behavioural
1.1.3.1. benefits desired
1.1.3.2. usage rate
1.1.3.3. buying attitude
1.1.3.3.1. loyalty to suppliers
1.1.3.3.2. usage patterns
1.1.3.3.3. order size
1.1.4. geographic
1.1.4.1. region
1.1.4.2. city size
1.1.4.3. urban
1.1.4.4. rural
1.1.4.5. climate
1.2. types
1.2.1. consumer
1.2.2. organizational
1.2.3. industrial
1.3. relationships
1.3.1. key resources
1.3.2. key activities
1.4. channels
1.4.1. email
1.4.2. telephone
1.4.3. training
1.4.3.1. online - real time
1.4.3.2. videos
1.4.4. texts
1.4.4.1. blogs
1.4.4.2. ebooks
1.4.5. chat
1.4.5.1. whatsapp
1.4.5.2. custom chat
1.4.5.3. skype
1.4.6. social networks
1.4.6.1. twitter
1.4.6.2. facebook
1.4.6.3. linkedin
1.4.7. web-site
1.4.7.1. webRTC
1.4.7.2. pop-up
1.4.8. video
1.4.8.1. skype
1.4.8.2. hangouts
1.5. requirements
1.5.1. need / want to purchase
1.5.2. ability to purchase
1.5.3. willing to purchase
1.5.4. authority
2. partners
2.1. partner
2.1.1. key activities
2.1.2. key resources
2.2. supplier
2.2.1. key activities
2.2.2. key resources
3. value propositions
3.1. value
3.2. problems we solve
3.3. products
3.4. services
3.5. needs we satisfy
3.6. key activities
3.7. key resources
3.8. quantitative
3.8.1. price
3.8.2. efficiency
3.9. qualitative
3.9.1. overall customer experience
3.9.2. outcome
4. monetization
4.1. mobile
4.1.1. paid apps
4.1.1.1. paid apps
4.1.1.2. 0.99 app
4.1.1.3. niche premiums
4.1.1.4. alternative app stores
4.1.2. in-app purchases
4.1.3. partnerships
4.1.4. subscriptions
4.1.5. display advertising
4.1.6. app promotion
4.1.7. app developemnt
4.1.8. sales and merchandising
4.1.9. selling app data & source code
4.1.10. mix & match
4.2. web
4.2.1. display advertising
4.2.2. affiliate marketing
4.2.3. lead generation
4.2.4. email rental
4.2.5. subscriptions
4.2.6. online store
4.2.7. online events
4.3. content production
4.3.1. newsletter
4.3.2. books
4.3.3. videos
4.3.4. online classes
5. market type
5.1. mass
5.2. niche
5.3. segment
5.4. diversify
5.5. multi-sided
6. test MVP
6.1. customer interviews
6.2. landing pages
6.3. A/B tests
6.4. ad campaigns
6.5. fundraising
6.6. explainer videos
6.7. piecemeal MVP
6.8. SaaS & PaaS
6.9. blogs
6.10. manual first
6.11. concierge MVPs
6.12. digital prototypes
6.13. paper prototypes
6.14. single feature MVPs
6.15. pre-order pages
6.16. getting out the door
7. infra-structure
7.1. key activities
7.2. key resources
7.3. partner network
8. distribution channels
8.1. key resources
8.2. key activities
9. financials
9.1. cost structure
9.1.1. classes
9.1.1.1. cost-driven
9.1.1.2. value-driven
9.1.2. characteristics
9.1.2.1. fixed-costs
9.1.2.2. variable-costs
9.1.2.3. economies of scale
9.1.2.4. economies of scope
9.2. revenue streams
9.2.1. asset sales
9.2.2. usage fee
9.2.3. subscription fee
9.2.4. time agreement
9.2.4.1. lending
9.2.4.2. renting
9.2.4.3. leasing
9.2.5. licensing
9.2.6. brokerage fees
9.2.7. advertising
10. Marketing
10.1. inbound
10.1.1. SEO & PPC
10.1.2. Email Lists
10.1.3. Authoring book / Print Media
10.1.4. Supporting / Sponsoring Events
10.1.5. press & public relations
10.1.6. leadership
10.1.7. community building
10.1.8. influencer outreach
10.1.9. blogging
10.1.10. public speaking
10.1.11. earned social media
10.1.12. word of mouth
10.1.13. viral marketing
10.1.14. content creation
10.1.15. organic app store visibility
10.1.16. video content
10.2. outbound
10.2.1. search spam
10.2.2. paid / rented emails
10.2.3. tv, radio, print ads
10.2.4. billboards & outboard advertising
10.2.5. throwaway press releases
10.2.6. pops-up & pop-unders
10.2.7. outbound sales calls
10.2.8. interstitial pages
10.2.9. trade show booths
10.2.10. most social media advertising
10.2.11. forum, comment, UCG spam
10.2.12. banner & display ads
10.2.13. paid app reviews
10.2.14. video ads