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TCW301 by Mind Map: TCW301
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TCW301 All text in black is from the examplepublished by Professer Rodrigo. I put them in a chronological order.  Although you can pull from any of the main subjects at any time, I feel there is the basic order from inception to completion.

Basic text Alignments

Flush Left, Flush Right, Centered and Justified

Rhetorical Knowlege

Identify, Articulate and focus on a defined purpose

Respond to the need of the appropriate audience

Respond appropriately to the different rhetorical situations

Use conventions of format and the structure appropriate for the rhetorical situation

Knowledge of Conventions

Learn common formats for different genres

Develop knowledge of genre conventions ranging from structure to paragraphing to tone and mechanics

Understand and apply legal and ethical uses of information and technology including copyright and intellectual property


Be aware that it usually takes multiple drafts to create a complete and successful text

Develop flexible strategies for generating, revising, editing and proof-reading

Understand the collaborative and social aspects of research and writing processes

Use appropriate technologies to manage data and information collected or generated for future use

Critical Thinking, Reading & Writing

Use information, writing and reading for inquiry, learning, thinking and communicating.

Integrate previously held beliefs, assumptions and knowledge with new information and the ideas of others to accomplish a specific purpose within a context.


1. To take the the first step towards finishing my degree (this is the first class in that endeavor)

2. To better understand the design concepts as they relate to print media, webdesign and promotional signage.

3. Learn new technology, such as Midmeister, WordPress and Animoto. Use them to connect with others and share ideas.

Personal Notes

All text in black is from the example published by Professor Rodrigo. I put them in a chronological order. Although you can pull from any of the main subjects at any time, I feel there is the basic order from inception to completion.


Distinct difference between emphasis and contrast. Although they are sometimes referred to as being similar they are different

With emphasis come VISUAL HIERARCHY. This is the order of importance, visually, of the information in a design.

"Simple" designs in most cases are better.


One of the best ways to engage a reader. They are more apt to enjoy reading something that is visually stimulating and creative than something bland and boring.

Several Elements help define Contrast. They include, but are not limited to Text, Colors, Textures placement, size.


Visual weight has a large effect on the balance of a design. Each visual element has its own visual weight that must be carefully balanced and counterbalanced by other visual elements.

Choose which words, phrases and graphics should be emphasized and grouped together.

Symmetrical layouts are safe, asymmetrical layouts are dynamic


Occurs when visual elements line up with other elements on the page.

Small changes in Alignment can visually balance a design

Using a grid structure with a consistent alignment scheme will unify a design.

Advanced Text Alignments


Repetition makes it possible to have elements that are unrelated, relate by repeating them.

Gestalt-explains why a strongly unified design seems greater than its individual parts

Figures are called positive elements. Grounds are called negative elements.

Fair Use, Copyright, Creative Commons

The laws of this country protect the author, musician, artist and any other creative work from being used without permission from the creator. That is Copyright.

There is also a designation for a creative work that allows the creator to signify that he or she wants the availability of their work to be used. The can set limitations. Creative Commons.