by Evan Greenberg
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All text in black is from the examplepublished by Professer Rodrigo.
I put them in a chronological order. Although you can pull from any of the main subjects at any time, I feel there is the basic order from inception to completion.
Basic text Alignments
Flush Left, Flush Right,
Centered and Justified
Identify, Articulate and focus
on a defined purpose
Decide who your audience is.
Respond to the need of the
Know your audience. "what's
in it for the reader"
Respond appropriately to the
different rhetorical situations
Use conventions of format and the
structure appropriate for the rhetorical
Knowledge of Conventions
Learn common formats for
Develop knowledge of genre conventions
ranging from structure to paragraphing to
tone and mechanics
Understand and apply legal and ethical uses
of information and technology including
copyright and intellectual property
Be aware that it usually takes multiple
drafts to create a complete and successful
Several steps involved to completed copy.
From outline to editing as well as design
thumbnails and a comprehensive.
Develop flexible strategies for generating,
revising, editing and proof-reading
Understand the collaborative and social
aspects of research and writing
Use appropriate technologies to manage data
and information collected or generated for
Critical Thinking, Reading &
Use information, writing and reading
for inquiry, learning, thinking and
Integrate previously held beliefs, assumptions and
knowledge with new information and the ideas of
others to accomplish a specific purpose within a
1. To take the the first step towards finishing
my degree (this is the first class in that
2. To better understand the design concepts
as they relate to print media, webdesign and
3. Learn new technology, such as
Midmeister, WordPress and Animoto. Use
them to connect with others and share ideas.
All text in black is from the
example published by Professor
Rodrigo. I put them in a
chronological order. Although you
can pull from any of the main
subjects at any time, I feel there is
the basic order from inception to
Distinct difference between emphasis and
contrast. Although they are sometimes
referred to as being similar they are different
With emphasis come VISUAL HIERARCHY.
This is the order of importance, visually, of
the information in a design.
"Simple" designs in most cases
This bit will come in handy when I
am designing various ads and flyers
for my store. We tend to have so
much to say that the info gets lost
on the page. I just had to design a
banner for my bike department and
I used the ideas of Emphasis in the
design. I am already looking at
things through better educated
One of the best ways to engage a reader. They are
more apt to enjoy reading something that is visually
stimulating and creative than something bland and
Probably will have a better chance that a reader will
remember the information. I find it easier to
remember a artistic representation than words on a
Several Elements help define Contrast. They include,
but are not limited to Text, Colors, Textures
Visual weight has a large effect on the balance of a design.
Each visual element has its own visual weight that must be
carefully balanced and counterbalanced by other visual
Choose which words, phrases and graphics
should be emphasized and grouped
Symmetrical layouts are
layouts are dynamic
Occurs when visual elements line
up with other elements on the
Small changes in Alignment
can visually balance a design
Using a grid structure with a
consistent alignment scheme will
unify a design.
Grids work great for
Advanced Text Alignments
Runaround, Asymmetrical and
Repetition makes it possible to have elements
that are unrelated, relate by repeating them.
Gestalt-explains why a strongly unified
design seems greater than its individual
Figures are called positive elements.
Grounds are called negative
Fair Use, Copyright,
The laws of this country protect the author, musician,
artist and any other creative work from being used
without permission from the creator. That is
There is also a designation for a creative work that allows
the creator to signify that he or she wants the availability
of their work to be used. The can set limitations.