1. Listing Agents
1.1. I want to build my own brand
1.1.1. I want more clients
1.1.1.1. I want my brand to be represented to sellers
1.1.1.1.1. I want to use my own brand assets
1.1.1.1.2. I want sellers to know that I am a qualified agent to sell their home
1.1.1.2. I want to promote myself to buyers
1.1.1.2.1. I want to promote my own brand
1.1.1.3. I want my network to know I am active
1.1.1.3.1. Buyers
1.1.1.3.2. Sellers
1.1.1.3.3. Others who are not actively looking
1.1.2. I want my listings to sell
1.1.2.1. I want a lot of people to see my listings
1.1.2.1.1. I want to promote my listings
1.1.2.1.2. I want to know how well my promotion campaigns are going
1.1.2.2. I want people to be engaged by my listing pages
1.1.2.2.1. I want my listing's content to be accurate
1.1.2.2.2. I want to include content that my clients care about
1.1.2.2.3. I want my listing pages to be engaging
1.2. Client Managemnt
1.2.1. I want to share my listings
1.2.1.1. I want to share multiple listings to one client
1.2.1.1.1. Collections
1.2.1.2. I want to share a specific listing with one of my clients
1.2.1.2.1. Share button on listing page
1.2.1.3. I want to share multiple listings to multiple clients
1.2.1.3.1. I want to share all of these listings on social media
1.3. I want quick, affordable and high-quality services
1.3.1. I want to lower my marketing cost
1.3.1.1. Show our prices comparing with industry prices
1.3.2. I want a one-stop platform
1.3.2.1. I want high quality photos
1.3.2.2. I want videos
1.3.2.2.1. I want videos to include all the key listing information from MLS
1.3.2.2.2. I want videos to be able to answer my clients' potential questions
1.3.2.3. I want VR
1.3.2.3.1. I want cheap VR
1.3.2.3.2. I want to get my VR tour asap
1.3.2.3.3. I want high quality VR tour
1.3.2.3.4. I want a good UI design tour Landing page
1.3.2.4. Floor Plans
1.3.3. I want to use a platform that has a lot of traction
1.3.3.1. Communicate Traffic
1.3.4. I want to know what other agencies or companies use this site
1.3.4.1. Trust by *brokerages*
1.3.4.2. Agent testimonials
1.3.5. I want to include content that my clients care about
1.3.5.1. I want floor plans
1.3.5.2. I want reports
1.3.5.3. I want VR tours
1.3.5.4. I want videos
1.3.6. I want to know what kind of content my clients care about
1.3.6.1. What are virtual tours?
1.3.6.1.1. About Page
1.4. Misc
1.4.1. I want to edit my account
1.4.2. I want to know when new types of content becomes available for me to use
1.4.2.1. Email notifications for when new content is available
1.4.3. FTUE
1.4.3.1. I want to understand why my listing is appearing on this site that I do not understand
1.4.3.2. I want to know how this site works
1.4.4. I want to know when new features regarding customization come out, so I can consider using them
1.4.4.1. Email notifications for when new customization features come out
1.5. I want to know how to build a brand
1.5.1. Create a tutorial for how to build a brand
1.5.2. Blogs on website
1.5.2.1. We write blogs
1.5.2.2. Repost from other sites
1.5.2.3. Invite big name realtors to write
1.5.3. Workshops
1.5.4. Provide a selection of branding assets that agents can use/purchase
1.5.4.1. Video themes
1.5.4.2. Connect agents with branding design agency
2. Buyers
2.1. I want find a house to live in
2.1.1. i want to find a home that suits my requirements
2.1.1.1. I want to find a house that is within my budget
2.1.1.2. I want to find a home in a particular location
2.1.1.2.1. I want to compare the locations of different properties
2.1.1.2.2. I want to know more about this neighbourhood
2.1.1.3. I want to find a house that has a minimum number of bedrooms
2.1.1.4. I want to find a home of a particular type
2.1.1.4.1. I want to find a house
2.1.1.4.2. I want to find a town house
2.1.1.4.3. I want to find a condo
2.1.1.5. I want to compare specific criteria of homes
2.1.1.6. I want to know more about this specific listing
2.1.1.6.1. I want to see this listing in person
2.1.1.6.2. I want to share this listing with someone I know
2.1.1.6.3. I want to save this listing to view it later
2.1.1.6.4. I want to know why this home suits my needs
2.1.1.6.5. I want to know more about this neighbourhood
2.1.1.6.6. I want to get inside information from previous owners or neighbours
2.1.1.7. I want to see specific criteria
2.1.1.8. I want to be aware of new properties that suit my requirements enter the market
2.1.1.9. I want to browse listings without searching
2.1.2. I want to know current market trends
2.1.2.1. I want to know where people are buying homes
2.1.2.2. I want to know what kind of homes people are buying
2.1.2.3. I want to compare the statistics of each neighbourhood
2.1.2.3.1. I want to know the demographics of each neighbourhood
2.1.3. I need to become familiar with the process of buying a home
2.1.3.1. I want to become familiar with some of the terminology
2.1.4. I want to know what my home buying requirements are
2.2. I want to find a house to invest in
2.2.1. I want to find a home that suits my cash flow
2.2.1.1. I want to find a home that gives $X of cash flow per month
2.2.2. I want to find a home that suits my long term growth goals
2.2.2.1. After X time, I want to grow the value by Y amount
2.2.3. I want to find a home that has the best investment potential
2.2.3.1. I want to find a property that have land value potential
2.2.3.2. I want to find older properties that can be renovated and sold for a higher amount
2.2.4. I want to find a home that fits my budget
2.2.5. I don't have a set budget
2.3. i want to find a home in an effective way
2.3.1. I don't want to see irrelevant search results
2.3.2. I want a one-stop shop
2.3.3. I want my platform to give me a good experience