Analysis - The Art of Decision Making
von Mark McMillan
1. Analysis Defined
1.1. Definition
1.2. The art of decision-making
2. What does it mean to be good at analysis?
3. Financial Statement Analysis
3.1. Key Terms
3.1.1. Budget
3.1.2. Actual
3.1.3. Forecast
3.1.4. Net Sales = Receipt Deconstruction
3.2. Financial Statements
3.2.1. Income Statement
3.2.1.1. Movie
3.2.1.2. Movement over the period
3.2.2. Balance Sheet
3.2.2.1. Snapshot
3.2.2.2. Point in time
3.2.3. Statement of cash flows
3.3. “Audit”
3.3.1. IRS Audit
3.3.2. Financial Statement Audit
3.3.3. The power of objectivity
3.3.3.1. Stand alone
3.3.3.2. Reasonable person’s standard
4. Decision Quality =
4.1. Decision factors
4.2. The stakes
4.3. Available time
5. Think
5.1. Financial Analysis
5.1.1. Financial Statements
5.2. Audit
6. Classic Tools
6.1. Spreadsheets
6.1.1. Google Sheets
6.1.1.1. Common-sized Analysis
6.1.2. Excel
6.1.3. Numbers
7. Think - Feel - Know
7.1. Think (logic)
7.2. Feel (sensing from others)
7.3. Know (instinct)
7.3.1. The intangible