1. Current Assets
1.1. Mailing List
1.1.1. Condition?
1.2. Traffic Online
1.3. Traffic Offline
1.4. JVs
1.5. Testimonials
1.5.1. Written
1.5.2. Video
1.6. Past WINS
2. Position Statement
2.1. For: (T.Pop)
2.2. Who (Have the following problem)
2.3. Our service is a (Describe service)
2.4. That provides (Cite the breakthrough capability
2.5. Unlike (Competition)
2.6. Our Solution (Describe the point of differentiation)
2.7. BCMG P.O. (What is our Ultimate CTA)
2.7.1. Main Message
3. Intake
3.1. Budget
3.2. Your Business
3.2.1. What you sell
3.2.1.1. Price
3.2.1.2. Benefits
3.2.1.3. Profit
3.2.2. How do you sell it?
3.2.2.1. Marketing
3.2.2.2. Selling
3.2.3. Going Deeper
3.2.3.1. PO
3.2.3.2. Needs and Problems
3.2.3.3. TPOP
3.2.3.4. Dominant Buying Motive
3.2.3.5. Buying Cycle
3.2.4. What Works?
3.2.4.1. Campaigns
3.2.4.2. Marketing Materials
3.2.4.3. Advertising
3.2.5. What Doesn't
3.2.5.1. What used to work but doesn't any longer?
3.2.5.2. Tactics
3.2.5.3. Campaigns
3.2.6. Magic Wand Question
4. MasterMind
4.1. Phase 1
4.1.1. Generate
4.1.1.1. Online
4.1.1.1.1. Social Media
4.1.1.1.2. Social Bookmarking
4.1.1.1.3. Blogging
4.1.1.1.4. Email Marketing
4.1.1.1.5. Content Marketing
4.1.1.1.6. Public Relations
4.1.1.1.7. Surveys
4.1.1.1.8. Trials
4.1.1.1.9. Webinars
4.1.1.1.10. Viral Campaigns
4.1.1.1.11. Referral Campaigns
4.1.1.1.12. Make Enemies
4.1.1.1.13. Advertising
4.1.1.1.14. Create an Award
4.1.1.1.15. Ad swaps
4.1.1.2. Offline
4.1.1.2.1. Direct Mail
4.1.1.2.2. Marketing Materials
4.1.1.2.3. Joint-Ventures
4.1.1.2.4. TollFREE Pre-Recorded HOTLines
4.1.1.2.5. Events
4.1.1.2.6. Telemarketing
4.1.1.2.7. Referral Campaigns
4.1.1.2.8. Advertising
4.1.1.2.9. Demo / Sampling
4.1.1.2.10. Interview
4.1.2. Capture
4.1.2.1. AMD
4.1.2.1.1. Tactics
4.1.2.2. AME
4.1.2.2.1. Budget
4.1.2.2.2. Tactics
4.1.2.3. Squeeze Page
4.1.2.3.1. Purchase Domains
4.1.2.4. LiveHelp
4.1.3. Qualify
4.1.3.1. Budget
4.1.3.2. Tactics
4.1.3.2.1. IWP
4.1.3.2.2. Telemarketing
4.1.3.2.3. Lead Scoring
4.1.3.2.4. <a>
4.1.3.2.5. ROI Worksheet
4.1.3.2.6. DM
4.1.3.2.7. FAX
4.1.3.2.8. SMS
4.1.3.2.9. Voice Broadcast
4.1.3.2.10. <i>
4.1.4. Convert
4.1.4.1. Presentation Manuals
4.1.4.2. PowerPoint Presentations
4.1.4.3. Sales Conversion Training
4.1.4.4. Sales Mastery Training
4.1.4.5. Puzzle Piece
4.1.4.6. Telemarketing
4.1.4.7. <a>
4.1.4.7.1. FAQ
4.1.4.8. Salespage
4.1.4.9. Order Form
4.1.4.10. Social Proof
4.1.4.10.1. Testimonials
4.1.4.10.2. Video
4.1.4.10.3. Written
4.1.4.10.4. Case Study
4.1.4.10.5. Famous Testimonials
4.1.4.11. Risk Reversal
4.1.4.11.1. MBG
4.1.4.11.2. FREE Trial
4.1.4.11.3. Cancel Any Time
4.1.4.11.4. 1st Day of event
4.1.4.11.5. Use for time
4.1.4.11.6. Double your money back
4.1.4.11.7. Do work for FREE if we fail
4.1.4.12. Speciality Services
4.1.4.12.1. Work Review
4.1.4.13. Pricing Issues
4.1.4.14. Product ladder
4.1.4.15. FAQ
4.1.5. Nurture
4.1.5.1. Budget
4.1.5.2. Tactics
4.1.5.2.1. Re-activation Campaign
4.1.5.2.2. Postcards
4.1.5.2.3. Thank you Letters
4.1.5.2.4. Birthday Cards
4.1.5.2.5. Online Newsletters
4.1.5.2.6. Kick In The Butt Service
4.1.5.2.7. PHN
4.1.5.2.8. Tips and Tricks