The needs of department store customers

1. Professionalism

1.1. Professionalism by the staff is defiantly an important customer need as customers expect the staff to be professional as they will feel more comfortable in the store.

2. Quality of products

2.1. Another key need expected by customers is the quality of the products. Customers expect the quality to be exceptional as they want to buy new items.

3. Principles

3.1. Some of the principles at Citistores should be to treat every customer equally and in a professional manner. Another principle at Citistores could be having enough stock of every item advertised as customers usually know what there looking for when coming into the store.

4. Good Customer Service

4.1. Having good service in a store can make a huge difference as customers would like to be assisted right away when confused or unsure about things. Also by having good service the customers feel welcomed and comfortable in the store which will then attract more customers and keep customers.

5. Organisation

5.1. Customers expect a store to be organised and neat so they can easily purchase the items they are looking for and know where to go to buy it.

6. Products and Services

6.1. Products in department stores should all be brand new as department stores sell a lot of products from food and water to household items. Services that should be provided in department stores now a days should be a self checkout, employees to help assist customers with matters.