7 Functions of Marketing for Nike

1. Promotion

1.1. Nike promotes there product through Jordan brand as well. Jordan was created by Nike to separate themselves from the competition. Jordan brand is used by several Division 1 universities so it gives Nike a lot profit.

2. Pricing

2.1. Nike shoes can cost from 40 to 200 dollars depending on the shoe. Their clothing costs between 20-80 dollars depending on what piece of clothing the customer is purchasing. Their sports gear ranges from 100 to 400 dollars depending on the sport and the gear the customer is shopping for.

3. Distribution

3.1. Nike gets their products to their customers through shipping and simply purchasing their products at the store.

4. Selling

4.1. Nike has department stores and they sell all of their products on their official website.

5. Product/Service Management

5.1. Nike designs shoes, clothing products, and sports gear. They are improving all their products everyday, specifically their shoes. They create new designs for all sports every year.

6. Marketing Information Management

6.1. Nike uses several social media platforms to get customer satisfaction data (Twitter, Instagram). Some questions they can ask are "How satisfied are you with the product? Would you recommend our brand to other people? Could you think of any improvements we can make?"

7. Finance

7.1. Nike accepts all types of payment.