Jet Blue

1. Loyalty Program

1.1. True Blue Rewards

1.1.1. Jet Blue Credit Card

1.1.1.1. Jet Blue Plus Credit Card

1.1.1.1.1. Spend Points on Flights

2. Flight Quality

2.1. Struggle with On-Time Arrivals

2.1.1. Offer High Quality Service

2.1.1.1. Average Aircraft Age of 9.8 Years

2.1.1.1.1. Operate Two Aircraft Types

3. Amenities

3.1. Free WiFi

3.1.1. Free Snacks

3.1.1.1. Free Movies

3.1.1.1.1. “Most Legroom in Coach”

4. Customer Service

4.1. One Page “Customer Bill of Rights”

4.1.1. Detailed Compensation Schedule

4.1.1.1. Social Media Customer Service

4.1.1.1.1. Online FAQ Section

5. Social Media

5.1. "What to Expect" Series

5.1.1. Community Service Showcase

5.1.1.1. "Tips from the Crew" Series

5.1.1.1.1. Advertise Sales

6. Website

6.1. Easily Book a Flight

6.1.1. Book a Hotel or Rental Car

6.1.1.1. View Specials

6.1.1.1.1. View Destinations

7. Specials

7.1. “Flash Fares”

7.1.1. Seasonal Sales

7.1.1.1. Jet Blue Vacations

7.1.1.1.1. True Blue Sales

8. Mobile App

8.1. Easy to Use

8.1.1. Book a Flight

8.1.1.1. Change Flight Details

8.1.1.1.1. Check in for Flight