Suppliers
von Andrew Sutherland
1. Destination Management Centres (Zambia and Southern Africa) (15-25%)
2. Guest Referrals (10% or flat fee)
3. Individual Agents (10%)
4. Direct bookings (rack rate minus direct discounts) Google Ads budget may also be included as a supply cost
5. Hotel Tour Desks(10% plus potential hotel staff incentive)
6. Social Media bookings(rack rate)
7. Travel Agents(15-30%)
8. Tour Operator (10-25%)
9. Online Travel Agents (10-25%)
10. Affiliated Marketing (such as Web Links to Travel Blogs (Pay Per Click for mestasearches)
11. Excess Demand contracts with competitors (Formal or Informal) (Free or a kick back agreement of 10%)