1. EA
1.1. how EA fell
1.1.1. Project '10 dollar'
1.1.1.1. the online content of the game would be locked unless you paid $10
1.1.2. gamers have lost all faith in the brand
1.1.2.1. the earliest examples of this that I experienced was EA acquiring and trashing the brilliant Bullfrog in 1995 and Westwood in 1998.
1.1.3. EA’s EA, +2.07% stock fell 13.3% February 6th, 2019, the worst single-day percentage decline since a 17.9% decline on Halloween of 2008. (Max A. Cherney, Market Watch)
1.1.4. EA vs 2K
1.1.4.1. late 2004 to early 2005
1.1.4.1.1. 2K's NFL 2K5 managed to beat EA's Madden 2005 on overall ratings in a time
1.1.5. When they lost the "Arts" part of Electronic Arts and became a soulless corporation.
1.1.6. ‘A young man who was doing weed on the rooftop of the company with tee-shirt and jeans became a middle-aged man wearing Hugo Boss with Rolex as the times passed by.’ (BareField’s Undercover, by Columnist BareField)
1.1.7. surprise mechanics
1.2. How EA rose
1.2.1. the golden years of EA: 1998 - 2009
1.2.2. Almost every franchise they had were releasing with quality one after another (Need For Speed, 007, Battlefield, Medal of Honor, Command & Conquer, BLACK, Dead Space, The Godfather, SKATE, and even the sports games were better than their competition)
1.2.2.1. Need for Speed Released in 1994 and was the first game with accurate car shifting sounds and handling elements.
1.2.3. EA rose in the 90's with their EA sports series and continues to rise in the 2000's with the release of SIMS selling 11.22 million copies
1.2.3.1. The release of their John madden series in 1988 kicked off their rise to fame. Along with their release of FIFA 94, which stayed number 1 for 6 mouths.
1.2.3.1.1. Finally licensing with the NFL in 1994, Madden 94 was rated one of the best sport games of its time pushing EA to the top
2. Bethesda
2.1. How Bethesda is falling.
2.1.1. Bethesda is falling because they are starting to switch from single-player to online.
2.1.1.1. The first online game they made was the elder scrolls online. It was first okay but people said it wasn't like Skyrim, it was just another MMORPG just with elder scrolls skin so the people weren't satisfied with that.
2.1.1.1.1. Another reason online game that everyone was fallout 76 how they messed that one up was they didn't put too much time and effort into the the game they only rushed the work of the game.
2.2. How Bethesda rose
2.2.1. The start of The Elder Scrolls game series in 1994
2.2.1.1. The first Elder Scrolls game The Elder Scrolls: Arena. Started with a bumpy start, but eventually became a hit game all around the world.
2.2.2. The start of the Fallout game series in 1997
2.2.2.1. The Fallout game series featuring an atom punk retro futuristic game and art style switches things up for its players
3. SEGA
3.1. How Sega rose
3.1.1. Origins and Arcade Success
3.1.1.1. 1940–1982
3.1.1.1.1. The originated in 1940 making slot machine for the US military in response of the increasing demand of entertainment and after slot machines where outlawed they decided to move to Tokyo and created the Service Machine aka SEGA company.
3.1.2. Entry to the game console market
3.1.2.1. 1982-1989
3.1.2.1.1. After the slot machine market fell, they adapted and started making sega consoles that had various titles that compited but not reach to the caliber nintendo had at the moment
3.1.3. SEGA Genesis and Sonic the Hedgehog
3.1.3.1. 1989-1994
3.1.3.1.1. Sega released the Sega genesis with Sonic the Hedgehog, this created an uproar and surpassed the Super Nintendo in sales, this largely because of how the people received and loved that game and it's innovations.
3.2. How Sega fell
3.2.1. SEGA Mega-CD Released
3.2.1.1. 1991-1995
3.2.1.1.1. Sega releases the Mega-CD. Its lukewarm reception is further hurt by the release of a number of additional peripherals that are all widely panned and cause massive cost overrun within the company.
3.2.2. Saturn Released
3.2.2.1. 1994-2000
3.2.2.1.1. Sega releases the Saturn. Touted as the next generation of home video game console, it fails to see either the critical success nor the technical prowess of the growing juggernaut, the PlayStation. Cost overrun forces Sega to cancel all future non-software material.