Promotion of Fly Arabia airlines company

1. Target audience

1.1. 30-50 years

1.1.1. 400 000

1.1.1.1. Trip to any available destination

2. Competitors

2.1. Aeroflot

2.2. S7

3. Lottery

3.1. Spreading gifts among people who buy company's tickets

4. Budget

4.1. 1 000 000

4.1.1. 300 000

4.1.1.1. Dubai trip certificates

4.1.2. 3 X 100 000

4.1.2.1. Duty-free certificates

4.1.3. bags in duty-free

4.1.4. Banners in airports

4.1.5. Searching for sponsors

4.1.6. Internet

4.2. 2 000 000

4.2.1. Free

4.2.1.1. Wealthy people

4.2.1.2. 1 000 000

4.2.1.2.1. 20 business class tickets

4.2.1.3. Sponsors' presents