Strategy

1. Choice

1.1. Cost leadership

1.2. Differentiation

1.3. Cost focus

1.4. Differentiation focus

2. Positions

2.1. Local responsiveness

2.2. global strategy responsiveness

2.3. Porter

2.3.1. Substitutional product

2.3.2. negotiation power

2.3.3. weaknesses of stakeholders

2.3.4. negociation power of customers

3. Action

3.1. Market penetration

3.2. New products and services

3.3. Market development

3.4. Conglomerate diversification