Lower Case ABC's
von Jasmine Bashaj
1. Devanagari
2. Simplicity. breaking stuff down, making stuff simple, understandable and digestible. Creativity. To be interpreted as problem solving. Transparency. laying out all of the facts in the beginning Sustainability. Thinking of futures beyond us BUSINESS PERSONALITY Humour. The art of wit is memorable. (period) Curiosity. Discovering and researching. Adaptability. Be open to change Respect. Humans, environment, creatures.
3. Embossing
3.1. Raised or engraved style
3.2. hidden letters
3.3. interesting levels of paper
3.4. paper texture
4. Ethnic Alphabet
4.1. Roman Letters
4.2. Arabic Letters
4.3. Japanese Characters
4.4. Simplified Chinese Characters
4.5. Korean Characters
4.6. Hebrew
4.7. Tamil
4.8. Cyrillic
4.9. Greek
4.10. Braille
5. Layout
5.1. Asymmetrical Grid - Paul Rand's idea; The eye works harder to resolve asymmetrical relations in the brain, thus making this design more memorable.
5.2. Uneven number of columns 5 columns by 7 rows
5.2.1. A - An alligator ate the ants apple.
6. Written Text
6.1. Each letter will tell a minimal story including the letter
6.2. E- Eliot the elephant had an ear infection
6.3. H - the hedgehog's hair was beyond handsome
6.4. M -Maggie the friendly microorganism is not allowed on my muffin.
6.5. O - the oracle orca watches the ozone
6.6. P - the pike accidentally ate a plastic pineapple, now he’s in a pickle.
6.7. R - Rita the Rino loves to smell Rosemary trees to help with memories
7. Themes and Messages
7.1. Nature
7.2. animal welfare
7.3. Sustainability
7.4. reduce, reuse, recycle
8. Accessibility
8.1. Colour Blind
8.2. Sensory
8.3. Braille for Blind
8.4. Different alphabets for relatable recognition
9. Values
10. Colours
10.1. 3 schemes per letter
10.2. Olimpia Zagnolia
11. Textures (in relation to themes and story on page)
11.1. natural Fabrics
11.1.1. Linen
11.1.2. bamboo
11.1.3. vegan suede
11.1.4. recycled water bottle fleece
11.2. natural elements
12. Scents
12.1. Rosemary Essential Oil - Improves memory, increases alertness
12.2. Vetiver - Improves brain function, increases concentration - participants with ADHA had improved brain patterns and decreased stmptoms
12.3. Lemon - arouses senses, decreases errors
12.4. Peppermint - Sustains attention, Enhances memory accuracy
12.5. Lavender - improves concentration, recharges the brain
12.6. Lemongrass - reduces stress & anxiety
13. Abstract Style
13.1. Art deco reference
13.2. clean
13.3. modern
13.4. simple
13.5. large shapes
14. Sustainability
14.1. Printed on recycled paper
15. Personality
15.1. Friendly
15.1.1. Smooth/rounded corners
15.2. Comfortable
15.3. Stimulating
15.3.1. Bright fun and inviting colours