1. LESSON 1 :WHAT IS MEDIA?
1.1. 1.1 DEFINING ' MEDIA'
1.1.1. MEDIA AS AN INFORMATION INDUSTRY
1.1.1.1. Film Industry
1.1.1.2. Broadcast Industry
1.1.1.3. Publishing Industry
1.1.1.4. Photography Industry
1.1.2. THE COMMUNICATION PROCESS
1.1.2.1. Sender
1.1.2.2. Message
1.1.2.3. Channels
1.1.2.4. Receiver
1.1.3. THE FEEDBACK MECHANISM
1.1.4. MEDIA AS A CULTURE OF ENTRTAINMENT
1.2. 1.2 KINDS OF MEDIA
1.2.1. TRADITIONAL MEDIA
1.2.2. NEW MEDIA
1.2.3. SOCIAL MEDIA
1.2.4. MOBILE COMMUNICATIONS TECHNOLOGY
1.2.5. RELATED AND EMERGING TECHNOLOGIES
2. LESSON 2: MEDIA AND THEN NOW
2.1. 2.1 HISTORY OF MEDIA
2.1.1. PRE-INDUSTRIAL AGE
2.1.2. INDUSTRIAL AGE
2.1.3. ELECTRONIC AGE
2.1.4. DIGITAL AGE
2.2. 2.2 HISTORY OF PHILIPPINE MEDIA
2.2.1. PRE- COLONIAL TRACES
2.2.2. THE PRINT INDUSTRY AND FILIPINO FREEDOM
2.2.3. THE EUROPEAN FILM IMPORT
2.2.4. THE BROADCAST INDUSTRY
2.2.5. LOCAL ONLINE MEDIA
2.3. 2.3 THE STAGE OF MEDIA TODAY
2.3.1. FROM GLOBALIZATION TO GLOCALIZATION
2.3.2. THE LOCAL LANDSCAPE
2.4. 2.4 MEDIA OWNERSHIP
2.4.1. MAINSTREAM MEDIA
2.4.2. ALTERNATIVE AND INDEPENDENT MEDIA
2.4.3. COMMUNITY MEDIA
2.4.4. STATED-OWNED MEDIA
3. LESSON 3: UNDERSTANDING MEDIA: AESTHETICS OF THE IMAGE ,TEXT,AND AUDIO
3.1. 3.1 FRAMING AND READING
3.1.1. NEWSPAPERS AND JOURNALISM
3.1.1.1. NEWS
3.1.1.2. NEWSPAPER
3.1.1.3. JOURNALISM
3.1.2. BOOKS,COMICS, MAGAZINES, AND THE PUBLISHING INDUSTRY
3.1.3. PHOTOGRAPHY AND TIMELESS IMAGE CONCEPT
3.2. 3.2 FRAMING AND LISTENING
3.2.1. RADIO AND EVOKING IMAGINATION
4. LESSON 4 : UNDERSTANDING MEDIA: AESTHETICS OF FILM AND TV
4.1. 4.1 THE FILM FORM
4.1.1. MODELS OF FILM PRODUCTION
4.1.1.1. PREPRODUCTION
4.1.1.2. PRODUCTION STAGE
4.1.1.3. POST PRODUCTION STAGE
4.1.2. FILM FORMATS
4.1.2.1. NARRATIVE
4.1.2.2. DOCUMENTARY
4.1.2.3. ANIMATION
4.1.2.4. EXPERIMENTAL
4.1.3. FILM IMAGE COMPOSITION
4.1.4. MOTION FRAMING CONCEPTS
4.2. 4.2 THE TV BROADCAST
4.2.1. KINDS OF TV SHOW
4.2.1.1. INFORMATIVE PROGRAMMING
4.2.1.2. ENTERTAINMENT PROGRAMMING
4.2.2. TV SHOW ANATOMY AND ADVERTISING
4.3. 4.3 CRAFTING MEDIA MESSAGES
4.3.1. CREATING MEANING IN AUDIO PRODUCTION
4.3.2. CREATING MEANING IN IMAGE PRODUCTION
4.3.3. CREATING MEANING IN AUDIOVISUAL PRODUCTION
5. LESSON 5 : UNDERSTANDING MEDIA: AESTHETICS OF NEW MEDIA
5.1. 5.1 DECONSTRUCTING NEW MEDIA
5.1.1. NEW MEDIA TECHNOLOGY: CONVERGENCE AND CHARACTERISTICS
5.1.2. NEW MEDIA AS MULTIMEDIA
5.1.3. NEW MEDIA TRANSITIONS: FROM SYNERGY TO TRANSMEDIA
5.2. 5.2 INTERSECTING TRADITIONAL MEDIA AND NEW MEDIA
5.2.1. JOURNALISM + INTERNET= BLOGGING
5.2.2. BROADCASTING + INTERNET = PODCAST
5.2.2.1. VIDEO PODCAST
5.2.2.2. RADIO PODCAST
5.2.3. FILM + INTERNET = YOUTUBE
5.3. 5.3 TRANSITIONING MEDIA,TRANSITIONING USERS
6. LESSON 6 : UNDERSTANDING MEDIA : AESTHETICS OF SOCIAL NETWORKING
6.1. 6.1 DEEPER UNDERSTANDING OF SOCIAL MEDIA
6.1.1. WHAT IS SOCIAL NETWORKING?
6.1.2. KINDS OF SOCIAL MEDIA AND ITS VARYING USES
6.1.2.1. PRINT- BASED
6.1.2.2. AUDIO- BASED
6.1.2.3. PHOTO -BASED
6.1.2.4. VIDEO- BASED
6.1.2.5. SOCIAL NETWORKING SITES
6.2. 6.2 RELEVANCE OF SOCIAL MEDIA IN TODAY'S SOCIETY
6.2.1. PERSONAL COMMUNICATIONS
6.2.2. BUSINESS AND CUSTOMER CARE TOOLS
6.2.3. SOCIAL SERVICES AND GOVERNANCE
6.2.4. EDUCATIONAL TOOLS
6.2.5. ADVOCACY CAMPAIGNS FOR SOCIAL CHANGE
6.2.6. TRADITIONAL MEDIA COVERAGE AND SOCIAL MEDIA ENCHANCEMENT