inbound Marketing

1. educate

1.1. Educate Client about Inbound

1.2. Educate On clients business

2. Team

2.1. Marketing Strategist

2.2. Content writer

2.3. Social Media Manager

2.4. Web Developer

3. Define Buyer Persona and Journeys

3.1. who are your clients?

3.1.1. what's trigging them to buy from you

3.1.1.1. demographics

3.1.1.1.1. what's the role in their company or family/ community

4. Assess current marketing

4.1. what marketing assests do they currently have

4.1.1. current marketing budget

4.1.1.1. what activities are they doing?

4.1.1.1.1. how are they performing

5. Define SMART GOALS

5.1. Specific

5.1.1. Measurable

5.1.1.1. Attainable

5.1.1.1.1. Realistic

6. Email Marketing

6.1. Set up drip

6.1.1. Referral emails

7. Build Marketing game plan

7.1. content strategy

7.1.1. conversion path

7.1.1.1. technology needed

7.1.1.1.1. blogs/ SM posts, website,

8. Launch Website

9. publish content

9.1. blogs 2x month

9.1.1. social media posts

9.1.1.1. ebooks

9.1.1.1.1. calculators

9.2. Email Marketing

10. promote content

10.1. promote on SM

10.1.1. PPC / paid advertising

11. Test/Review/Report ROIs

11.1. sharp spring analytics

11.1.1. google analytics

11.1.1.1. Social Media Analytics