The external environment for THE organizations

1. The macro-environment

1.1. What is the macro-environment?

1.2. Conducting macro-environmental analysis

1.3. Limitations of macro-environmental analysis

2. STEEP analysis

2.1. Overview of the STEEP influences

2.2. Using the STEEP analysis

2.2.1. How to carry out a STEEP analysis

2.2.2. What to analyse

2.2.3. Socio-demographic influences

2.2.4. Social culture

2.2.5. Demography

2.2.6. Social structure

2.2.7. Technological influences

2.2.8. Economic influences

2.2.9. Environmental influences

2.2.10. Political, governmental, legal and regulatory influences

2.3. The relationships between the STEEP influences