ADS

1. 1. Color Psychology

1.1. Sometimes one color in a brand is so important that it becomes its own entity, like Coca-Cola Red.

1.1.1. That happens because, people are acostumbrate to see logos like coca cola and because is red sometimes if other logo is red they think that is coca cola

2. 2. Composition

2.1. Composition is how all the elements are placed in a visual space. A composition can have many different purposes, from pulling the viewer’s eye to one specific point or creating a visual flow from top to bottom.

2.1.1. That do that the colors an light of the picture play with the eye do that to us be more atractive.

3. 3. Visual Path

3.1. When someone looks at any kind of visual graphic, be it an ad, a page in a magazine, a website or a landing page, they will follow a visual path.

3.1.1. That happens because people look at the big letters or botons and never see the litle letters

4. 4. Typographic Composition

4.1. The combination of the fonts. The color of the words and letters needs to be in balance with the background so that everything complements each other.

4.1.1. The people do that because is the way that the info. look more atractive

5. 5.Repetition

5.1. That happens when companies buy a lot of cartels busses web pages etc. and the people are acostrumbate to see taht company

6. 6.Body Language

6.1. Body language is a nonverbal language that a person transmits by how they stand, sit, smile and move.

6.1.1. That is a things that do familarie someone.

7. 7.Symbolism

7.1. Symbolism use of metaphors and similes.

8. 8.Emotional Appeal

8.1. This can be in a movie, a video, a book etc. but this do that the people that see that feel something that feel can be sad can be happy can be love etc.