![Mind Map: Create an organic yogurt brand that resonates with the community of San Antonio Buenavista [that also promotes healthy living].](https://www.mindmeister.com/image/xlarge/153703613/mind-map-create-an-organic-yogurt-brand-that-resonates-with-the-community-of-san-antonio-buenavista-that-also-p.png)
1. Community
1.1. Love about the community
1.2. Dislike about the community
1.2.1. New node
1.3. Needs
1.3.1. Economic stimulation
1.3.2. Health Fitness
1.3.2.1. Education
1.3.2.2. Promotion
1.3.2.3. Point of View
1.4. Fun Things to Do
1.4.1. for Children
1.4.1.1. Sports
1.4.1.1.1. Soccer
1.4.2. for Adults
1.4.3. for Young Adults
1.4.4. Together or Apart?
1.5. Things that are Sad
1.6. Media
1.6.1. Television
1.6.1.1. Favorite programming
1.6.2. Radio
1.6.2.1. Music Consumption
1.6.3. Active Entertainment
1.6.3.1. Sporting Events
1.6.3.2. Farmers Markets
1.6.3.3. Festivals
1.6.4. Print Media
1.6.4.1. Books
1.6.4.2. Newspapers
1.6.4.3. Billboards/Posters
1.7. People
1.7.1. Admired
1.7.1.1. Famous
1.7.1.2. Heros
1.7.1.3. Have Influence
2. Yogurt
2.1. Consumption Frequency
2.1.1. Daily
2.1.2. Weekly
2.1.3. Monthly
2.2. Consumed When
2.2.1. Breakfast
2.2.2. Lunch
2.2.3. Dinner
2.2.4. Supper
2.2.5. Dessert
2.3. Great Yogurt
2.3.1. Ideal Characteristics
2.3.1.1. Texture
2.3.1.2. Color
2.3.1.3. Health Characteristics
2.4. Flavors
2.4.1. Yummy
2.4.2. Dislike
2.4.3. Unusual
2.4.3.1. Would Try
2.4.3.2. Wouldn't Try
2.5. Awareness of Health Benefits
2.5.1. Ingredients
2.5.2. Nutrients
2.5.3. Organic/Natural
2.6. Placement
2.6.1. Store
2.6.2. Street Vendor
2.6.3. School Cafeteria
3. Brand
3.1. Typical foods consumed
3.1.1. Daily
3.1.2. Celebration
3.2. Packaging
3.2.1. What stands out
3.2.2. Remembered
3.2.3. Design
3.2.3.1. Appeal
3.2.3.1.1. Kids
3.2.3.1.2. Adults
3.2.3.1.3. Young Adults
3.2.3.2. Shape
3.2.3.2.1. Female Figure
3.2.3.2.2. Cylinder
3.2.3.2.3. Cone
3.2.3.3. Slogans
3.2.3.3.1. Materials
3.2.3.4. Images
3.2.3.4.1. Happy People
3.2.3.4.2. Fresh Fruit
3.2.3.4.3. Cartoon
3.2.3.4.4. Realistic
3.2.3.5. Copy
3.2.3.5.1. Literacy Rate
3.3. Logos
3.3.1. Meaning
3.3.1.1. Influence Power
3.3.1.1.1. About a Product
3.3.1.1.2. About a Company
3.3.1.1.3. About the Person Consuming
3.3.2. Symbolism
3.4. Yogurt in Mexico
3.4.1. Awareness
3.4.1.1. Memorable Factors
3.4.2. Competition
3.4.2.1. Greatest Market Share
3.4.3. Desire/Market Exist for New Organic Brand?
3.5. Associations with Yogurt
3.5.1. Words
3.5.2. Pictures
3.5.2.1. Colors
3.5.3. Types of People
4. Culture
4.1. Sports
4.1.1. Soccer
4.1.2. Lucha libre
4.2. Be Thin?
4.3. Telenovella
4.4. Day of the Dead
4.5. Agriculture
4.5.1. Nature
4.5.2. Cows
4.5.3. Tradition
4.5.3.1. Family
4.5.3.2. Food
4.5.3.3. Sports
4.5.3.4. Catholicism
4.6. Collectivist
4.6.1. Community
4.7. Popular
4.7.1. TV
4.7.2. Music
4.7.2.1. Listening Device
4.7.2.2. Genre
4.7.2.3. Artist
4.7.3. Hobbies
4.7.4. Games
4.7.5. Activities
4.7.5.1. Sports
4.7.5.2. Church
4.7.5.3. Block Parties
4.8. Closeness
4.8.1. Brotherly Love?
4.8.1.1. Borrow a cup of sugar?
4.9. Weekend Activities
4.10. Fun/Excitement
4.11. Government
4.11.1. Regulation