"Environmental conservation is motivated by man's self-interest"
von Ng Yi Qing

1. Individuals
1.1. New node
1.2. For: Genuinely thinking of the environment
1.2.1. Examples:
1.3. New node
2. Corporations
2.1. Against: Corporate Social Responsibility is only for branding purposes
2.1.1. Starbucks
2.1.1.1. Bring your own tumbler vs. scandal
2.1.1.1.1. http://www.newscientist.com/blogs/shortsharpscience/2008/10/-an-investigation-by-the.html
2.1.2. Kimberly-Clark