1. Launch Timelines
1.1. Design Complete 7/31
1.2. Stakeholder Kickoff 8/3
1.3. Spike Work complete 8/14
1.4. QA Start 8/21
1.5. Dev/QA Complete 8/9
1.6. Test Start 8/14
2. SCOPE
2.1. Goals
2.1.1. Improve Key Site Metrics
2.1.2. Migrate checkout tech stack to increase reliance on API ahead of Bento Migration to React
2.1.3. Test leveraging external brand code to complete projects
2.1.4. Modernize ShoeDazzle Checkout experience
2.2. Deliverables
2.2.1. Primary KPIs
2.2.1.1. Increase Lead to VIP Conversion
2.2.1.2. Increase Revenue Per Checkout Start
2.2.1.3. Increase Order Conversion
2.2.1.4. Increase UPT/AOV
2.2.2. Secondary KPIs
2.2.2.1. Decrease Cart Abandonment
2.2.2.2. Modernize Checkout Design
2.2.2.3. Add Move to Favorites Feature
2.2.2.4. Reduce interaction with Promo Input field
2.2.2.5. Increase API touch points
3. People
3.1. Development/QA Team
3.1.1. R Cordero
3.1.2. Raj Patel
3.1.3. Pamela Mendez
3.1.4. Gabrielle O'Brien
3.2. Design Team
3.2.1. Amara Myricks
3.2.2. Eve Chen
3.3. Stakeholders
3.3.1. ShoeDazzle Leadership
3.3.1.1. Petra Fukuda
3.3.1.2. Laura Jukovski
3.3.2. Media
3.3.2.1. Will Corbett
3.3.3. Site Merch
3.3.3.1. Richard Stryker
3.3.3.2. Ryan Cohen
3.3.4. Product
3.3.4.1. Liz Snower
3.3.4.2. Jamieson Yee
3.3.5. Data Analytics
3.3.5.1. Tess Alinan
3.3.5.2. Eric Fader
3.3.6. Site Marketing
3.3.6.1. Kelsie Pelletier
3.3.7. Acquisition
3.3.7.1. Trang Cao