1. DEFINE
1.1. VISUAL : referred to the sense of sight/look
1.2. MERCHANDISING : marketing practise where the brand/image from one product/services is use to sell another
1.3. VISUAL MERCHANDISING : a profession that involves displaying merchandise and decoration in store in a way that reflects the positive image of the store and gets customers attention to the store
2. RECOGNIZE OF VISUAL MERCHANDISING IN RETAILING
2.1. a) Visual Merchandising In A Department Store
2.2. b) Visual Merchandising Of Multiple Chain Stores
2.3. c) Visual Merchandiser Of Small Retail Outlets
3. THE ELEMENTS AND PRINCIPLES OF VISUAL MERCHANDISING
3.1. a) The Merchandise
3.2. b) Materials And Props
3.3. c) Mannequins
3.4. d) Lighting
3.5. e) Color
3.6. f) Signage and graphics
4. HISTORY
4.1. Mitsukoshi,Tokyo Department
4.2. Harrods
4.3. Le Bon Marche'
4.4. Gordon Selfridge
4.5. Gordon Selfridge (CONT)
5. ROLE OF A VISUAL MERCHANDISER
5.1. Day To Day Role Of A Visual Merchandiser
5.1.1. a) Visual Merchandise Manager
5.1.2. b) Dresser Visual Merchandiser
6. THE PRINCIPLES OF DESIGN
6.1. a) Balance
6.1.1. There are 3 types ; i. Symmetrical (identical on both sides) ii. Asymmetrical iii. Radial
6.2. b) Emphasis
6.2.1. Repetition creates emphasis by calling attention to the repeated element through sheer force of numbers. If a color is repeated across a map, the places where certain colors cluster will attract your attention, in this instance graphing varying rates of mortality from cardiovascular disease.
6.2.2. Contrast of color, texture, or shape will call attention to a specific point.
6.2.3. Emphasis by Contrast
6.2.4. Emphasis by Placement
6.2.5. Emphasis by Isolation
6.2.6. Shapes
6.2.7. - Refers to the relative size and scale of the various element in design - It is the relationship between the elements used in a design. - Relationship of size, scale or weight.
6.3. c) Proportions
6.4. d) Rhythm
6.4.1. -Line direction, eye movement - Movement from element to element -From dominant object to subordinate object - Use of line, color and lighting
6.5. e) Harmony
6.5.1. -Pleasing effect of combinations -all part of the visual image relate to and complement each other. - It is the combination of color that can be achieved through a repetition and rhythm.